# Mitchell Weisman

> Mitchell Weisman is co-founder and CEO of Innervate, the dynamic content orchestration company formerly known as RevJet. He previously co-founded and led LifeStreet, whose advertising optimization technology helped establish RevJet as a separate venture in 2014. His earlier career included Starwood Capital Group, Farley-related businesses and Claria, and he holds a B.S. from Wharton.

- **Role:** Co-founder and CEO at Innervate
- **Organizations:** Innervate, RevJet, LifeStreet Media, Claria Corporation, Starwood Capital Group, Farley Industries, Fruit of the Loom, Farley West Ventures
- **Education:** B.S., University of Pennsylvania, Wharton School
- **Known for:** Co-founded and led LifeStreet, which reported seven consecutive profitable fiscal years by 2014., Established RevJet as a separate marketing technology venture in 2014 and launched its Creative Side Platform in 2015., Led RevJet during its $21 million Series A in 2018.

## Career timeline

- **1993** — Worked as an investment professional at Starwood Capital Group on early hotel-related investments.
- **1994-1999** — Held roles at businesses associated with William Farley, including Farley Industries, Fruit of the Loom and Farley West Ventures.
- **1999** — Joined Claria in October; subsequently served in senior corporate development, business development and finance roles.
- **2005** — Co-founded LifeStreet Media.
- **2012** — Led LifeStreet when Nautic Partners announced a $66 million investment.
- **2014** — Stepped back from LifeStreet operations to launch RevJet as founding CEO, remaining LifeStreet chairman.
- **2015** — Introduced the RevJet Creative Side Platform in October, with Microsoft as an early user.
- **2016** — RevJet relocated its R&D office from Ukraine to Saint John, New Brunswick, bringing 20 employees and their families.
- **2018** — RevJet announced a $21 million Series A, taking total funding to $30 million at the time.
- **2023** — Announced the relaunch of RevJet as Innervate on May 23.

## Achievements

- Co-founded and led LifeStreet, which reported seven consecutive profitable fiscal years by 2014.
- Established RevJet as a separate marketing technology venture in 2014 and launched its Creative Side Platform in 2015.
- Led RevJet during its $21 million Series A in 2018.
- Oversaw RevJet’s 2016 R&D relocation to Saint John, with 48 employees and family members arriving in total.
- Co-founded and leads Innervate, which connects existing systems, data and teams for dynamic content orchestration.

## Latest updates

- **2025-10** — Published “Modern Content Marketing Experimentation Needs AI” in Sales & Marketing Management on October 7; Innervate republished an excerpt on October 21.
- **2025-07** — Published “How AI Is Shaping the Future of Retail Customer Experience” in AI Business on July 14.
- **2025-04** — Published a Retail Customer Experience article about first-party data and dynamic content on April 1.
- **2024-12** — Published “Programmatic Creativity: The Key to Personalization at Scale” in CustomerThink on December 20.

## Links

- Website: https://www.innervate.com/
- LinkedIn: https://www.linkedin.com/in/mitchellweisman/

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Profile page: https://yespress.io/mitchell-weisman
Published by YesPress — https://yespress.io
Last updated: 2026-10-25