# Mitch Davis

> Mitch Davis is a technology entrepreneur whose career spans online media, in-game advertising, virtual-goods commerce and international payments. He founded Massive, acquired by Microsoft in 2006, co-founded Live Gamer and led its evolution into Emergent Payments. PayAmigo currently lists him as chief revenue officer; a 2023 interview identifies him as a co-founder.

- **Role:** Chief Revenue Officer at PayAmigo
- **Organizations:** PayAmigo, Emergent Payments, Emergent Technology Holdings, Live Gamer, Massive Incorporated, Microsoft, Encyclopaedia Britannica, Digital Rights, Parcelhouse, Brash Entertainment, Frequency Fund, Perkin Industries
- **Education:** Bachelor of Commerce, Marketing, University of New South Wales
- **Known for:** Founded Massive, the dynamic in-game advertising network acquired by Microsoft in 2006., Co-founded Live Gamer and led the business as it refocused on international payments under the Emergent Payments name., Oversaw Britannica.com and CD-ROM business units as a senior vice president.

## Career timeline

- **1984** — Graduated from UNSW with a Bachelor of Commerce.
- **1999-2001** — Served as senior vice president at Britannica.com; dates listed by Crunchbase.
- **2002** — Founded Massive Incorporated.
- **2006** — Microsoft announced the acquisition of Massive on May 4; financial terms were undisclosed.
- **2007** — Left Massive in January; co-founded Brash Entertainment and Live Gamer.
- **2008** — Brash Entertainment closed in November.
- **2014** — Live Gamer sold its microtransaction platform; Live Gamer Elements was acquired by Autodesk.
- **2015** — Live Gamer relaunched as Emergent Payments on June 2, with Davis as CEO.
- **2016** — Announced that Emergent was live and transacting in India on February 4.
- **2018** — January announcement identified Davis as Emergent Technology chief commercial officer after Emergent Payments joined the group.
- **2022** — Advertising Week listed him as a Frequency Fund partner.
- **2023** — Appeared on Leaders in Payments on October 31 as PayAmigo CRO and co-founder.

## Achievements

- Founded Massive, the dynamic in-game advertising network acquired by Microsoft in 2006.
- Co-founded Live Gamer and led the business as it refocused on international payments under the Emergent Payments name.
- Oversaw Britannica.com and CD-ROM business units as a senior vice president.

## Latest updates

- **2023-10** — Featured on Leaders in Payments episode 272 as PayAmigo CRO and co-founder.
- **2022-10** — Appeared on the Advertising Week New York panel Gamers are Paying Attention. Are You?, listed as Frequency Fund partner.

## Links

- LinkedIn: https://www.linkedin.com/in/mitchell-davis-7a8247

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Profile page: https://yespress.io/mitch-davis
Published by YesPress — https://yespress.io
Last updated: 2026-10-25