# Missouri Star Quilt Company

> Missouri Star Quilt Company is a family-run fabric retailer in Hamilton, Missouri that grew from a single quilting machine bought during the 2008 recession into the world's largest supplier of precut quilting fabric. Its engine is free: more than a thousand step-by-step YouTube tutorials from Jenny Doan that turn beginners into buyers, feeding an online store, a monthly magazine, and roughly a dozen themed shops that draw quilters from around the world to a Main Street rebranded as Quilt Town USA.

- **Founded:** 2008
- **Headquarters:** Hamilton, Missouri, United States
- **Founders:** Alan Doan (Co-Founder), Sarah Galbraith (Co-Founder), David Mifsud (Co-Founder), Jenny Doan (Co-Founder & Lead Instructor)
- **Team size:** Approximately 240 employees
- **Products:** Precut fabric bundles, Fabric by the yard & designer collections, Free YouTube quilting tutorials, Quilt kits & patterns, BLOCK magazine
- **Notable:** Grew from one longarm machine (2008) into the world's largest supplier of precut quilting fabric., Founders Alan Doan and Sarah Galbraith named U.S. SBA National Small Business Persons of the Year in 2015 and honored at the White House., Jenny Doan's tutorials surpassed 200 million+ cumulative YouTube views, making it the largest quilting channel on the platform.

## Products & services

- **Precut fabric bundles** — Charm packs, jelly rolls, layer cakes, fat quarter bundles and other precuts - the core of the modern precut quilting movement.
- **Fabric by the yard & designer collections** — Thousands of quilting cottons, batiks and licensed designer lines sold online and in the Hamilton shops.
- **Free YouTube quilting tutorials** — 1,000+ step-by-step video tutorials led by Jenny Doan, Natalie Earnheart and Misty Doan; the marketing engine that drives the store.
- **Quilt kits & patterns** — Ready-to-sew kits that pair a tutorial's pattern with all the fabric needed to make it.
- **BLOCK magazine** — Subscription print magazine of patterns and projects featuring Missouri Star fabrics.
- **Notions, thread & quilting supplies** — Rotary cutters, rulers, thread, batting and the tools quilters need to finish a project.
- **Daily Deal** — A rotating daily discount (often 30-100% off select items) that drives repeat visits to the site.
- **Retreats & in-person shopping** — A Sewing Center for quilting retreats and roughly a dozen themed fabric shops on Hamilton's Main Street.

## Achievements

- Grew from one longarm machine (2008) into the world's largest supplier of precut quilting fabric.
- Founders Alan Doan and Sarah Galbraith named U.S. SBA National Small Business Persons of the Year in 2015 and honored at the White House.
- Jenny Doan's tutorials surpassed 200 million+ cumulative YouTube views, making it the largest quilting channel on the platform.
- Rebranded Hamilton, Missouri as 'Quilt Town USA,' drawing tens of thousands of tourists a month and reviving its Main Street.
- Called the 'Disneyland of Quilting' by Forbes; Jenny Doan dubbed the 'Oprah of quilting.'

## Latest updates

- **2026-08** — Continues releasing new Jenny Doan tutorials on Fridays, with monthly 'Triple Play' videos featuring Jenny, Misty and Natalie.
- **2021-03** — Reported navigating the pandemic loss of ~32,000 monthly tourists to Hamilton by leaning further into online sales.

## Links

- Website: https://missouriquiltco.com
- LinkedIn: http://www.linkedin.com/company/missouri-star-quilt-co
- Twitter/X: https://twitter.com/missouriquiltco
- YouTube: https://www.youtube.com/@MissouriQuiltCo
- Instagram: https://www.instagram.com/MissouriQuiltCo/
- Facebook: https://facebook.com/quiltingdeals

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Profile page: https://yespress.io/missouri-star-quilt-company
Published by YesPress — https://yespress.io
Last updated: 2026-08-14