# Mission Minded

> Mission Minded is a strategy and creative agency founded in 2002 to help nonprofits, foundations, schools, colleges, and universities clarify what makes them worth choosing and supporting. Its engagements begin with research and stakeholder alignment, then move into positioning, naming, messaging, strategic planning, fundraising or enrollment campaigns, websites, visual identity, video, and coaching. The agency publishes unusually concrete evidence of its work, including a 35% lift in spring-appeal giving for Santa Barbara Foundation, two above-goal admissions seasons for The Bay School, and a Save the Redwoods League campaign that raised more than $139 million against a $120 million goal.

- **Founded:** 2002
- **Headquarters:** San Francisco, United States
- **Founders:** Jennie Winton (Founding Partner and Leadership Coach), Zach Hochstadt (Founding Partner and Creative Director)
- **Team size:** 34 employees shown on LinkedIn in September 2026; the company lists team members across the United States and Canada.
- **Products:** Brand strategy and messaging, Strategic planning and leadership coaching, Visual identity, Website strategy, design, and development, Fundraising and enrollment campaigns
- **Notable:** Clients collectively raised well over $1 billion in the five years cited on Zach Hochstadt's profile., Save the Redwoods League raised more than $139 million, exceeding its $120 million Forever Forest campaign goal by $19 million., Santa Barbara Foundation reported a 35% year-over-year increase in spring-appeal donations after new brand, message, and tagline work.

## Products & services

- **Brand strategy and messaging** — Audience research, interviews, brand audits, competitive analysis, positioning, messaging, naming, taglines, tone, and launch planning. A 2024-refreshed guide priced brand strategy and key-message development at $56,000-$74,000 for six to eight months.
- **Strategic planning and leadership coaching** — Mission, vision, values, priorities, implementation planning, facilitation, and coaching designed to align boards, staff, and leaders. Published strategic-plan pricing was $75,000-$120,000 for seven to twelve months.
- **Visual identity** — Logo systems, visual identities, guidelines, and rollout support built after positioning is established. Published pricing was $34,000-$48,000 for a four-month identity engagement.
- **Website strategy, design, and development** — User journeys, content strategy, SEO, responsive interface design, custom WordPress development, accessibility testing, maintenance, and support. Published projects started at $65,000 and typically ran nine to eleven months.
- **Fundraising and enrollment campaigns** — Campaign strategy, cases for support, donor decks, enrollment campaigns, print and mail materials, landing pages, and implementation frameworks. Published campaign components ranged from $15,000 for microsite design to $45,000 and up for video.
- **Video and creative communications** — Brand and campaign videos, annual reports, newsletters, magazines, brochures, presentations, communications plans, and ongoing creative retainers.

## Achievements

- Clients collectively raised well over $1 billion in the five years cited on Zach Hochstadt's profile.
- Save the Redwoods League raised more than $139 million, exceeding its $120 million Forever Forest campaign goal by $19 million.
- Santa Barbara Foundation reported a 35% year-over-year increase in spring-appeal donations after new brand, message, and tagline work.
- The Bay School exceeded ninth-grade enrollment goals in two consecutive admissions seasons.
- Flint Hill School achieved its highest enrollment in seven years after a new positioning and visual identity.
- The International School of San Francisco reported one of the strongest enrollment seasons in its history after renaming and repositioning.
- A Mission Minded campaign helped Stanford Humanities Center secure the largest gift in its history.
- The agency has served mission-driven organizations for more than two decades and publishes a client roster numbering in the hundreds.

## Latest updates

- **2026-09** — Published guidance on planning a brand launch, arguing that internal understanding, operational readiness, and a clear reason for change matter as much as the reveal.
- **2026-06** — Expanded the public site with fresh sector pages, work examples, and current materials for nonprofits, schools, and foundations.
- **2026-03** — Reported more than 700 registrations across nonprofit and independent-school trend webinars and published four themes shared across those sectors.
- **2026-01** — Presented 2026 nonprofit and independent-school trend programs focused on donor concentration, local impact, brand clarity, affordability, and AI.
- **2025-06** — Changent launched as the new unified identity for a national family-health organization after a multi-phase strategic planning, naming, messaging, identity, and web engagement.

## Links

- Website: https://mission-minded.com/
- LinkedIn: https://www.linkedin.com/company/mission-minded
- Twitter/X: https://twitter.com/MissionM
- YouTube: https://www.youtube.com/channel/UCk0s8O-yUefmfjdYMI2UvbA
- Facebook: https://facebook.com/pages/Mission-Minded/201346030724

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Profile page: https://yespress.io/mission-minded
Published by YesPress — https://yespress.io
Last updated: 2026-09-16