# Misha Tsidulko

> Misha Tsidulko is the New York-based chief executive of Hearth, a vertical software and financial-technology company serving home-improvement contractors. His route to the job ran through strategic partnerships, a Fulbright year, behavioral-science sales consulting, and nearly three years leading Enhancify, a competitor he says he bootstrapped. After joining Hearth as chief of staff in February 2022, he became CEO that July. His public comments reveal a decisive, finance-minded operator focused less on selling contractors another dashboard than on helping them produce revenue.

- **Role:** Chief Executive Officer at Hearth
- **Organizations:** Hearth, Enhancify, Momentum Research, LLC, Brilliant Associates, Grand Central Tech, Suzy, Institute of International Education
- **Education:** Bachelor's degree, The College of William & Mary, Stuyvesant High School
- **Known for:** Bootstrapped and led Enhancify before joining its competitor Hearth., Moved from Hearth chief of staff to CEO in approximately five months in 2022., Leads a profitable Series B vertical SaaS and fintech company with roughly 200 employees as reported in August 2026.

## Career timeline

- **2011-2012** — Served as a Fulbright Scholar through the Institute of International Education.
- **2012** — Worked in business development at Startup Institute.
- **2013-2016** — Advanced from associate to manager of strategic relationships at Suzy, then known as Crowdtap.
- **2016-present** — Founded Momentum Research, a business-development and behavioral-science advisory firm.
- **2018** — Served as entrepreneur in residence at Grand Central Tech.
- **2018-2019** — Worked as vice president of growth at Brilliant Associates.
- **2019-2022** — Led Enhancify as CEO; he describes the company as a bootstrapped competitor to Hearth.
- **2022-02** — Joined Hearth as chief of staff.
- **2022-07-present** — Became chief executive officer of Hearth.

## Achievements

- Bootstrapped and led Enhancify before joining its competitor Hearth.
- Moved from Hearth chief of staff to CEO in approximately five months in 2022.
- Leads a profitable Series B vertical SaaS and fintech company with roughly 200 employees as reported in August 2026.
- Oversees a platform that reported more than 30,000 professionals using Hearth and over $1 billion in jobs funded in 2026.
- Built a career spanning consumer insights, strategic partnerships, behavioral-science consulting, fintech and vertical software.

## Latest updates

- **2026-08** — Discussed Hearth's finance leadership transition and his use of a fractional CFO; the company was described as profitable with roughly 200 employees.
- **2026-07** — Hearth published aggregate contractor financing data covering 76,600 funded loans and more than $969 million in funded volume.
- **2026-06** — Hearth's website reported 30,000-plus professionals relying on the platform and more than $1 billion in jobs funded.
- **2026-01** — Public professional listings continued to identify Tsidulko as Hearth's CEO, a role he has held since July 2022.

## Links

- Website: https://gethearth.com
- LinkedIn: https://www.linkedin.com/in/mtsidulko
- Twitter/X: https://twitter.com/gethearth
- Facebook: https://facebook.com/gethearth/

---

Profile page: https://yespress.io/misha-tsidulko
Published by YesPress — https://yespress.io
Last updated: 2026-09-27