# Miriam Shanahan

> Miriam Shanahan is the Toronto-based chief marketing officer of Safyre Labs, the company behind personalized-jewelry brands Jewlr, Lee Fiori and ONE+ONLY. Her career has moved through mobile products at lululemon, social media at Hudson's Bay, agency work, fashion startups and DTC brands, giving her a practical view of ecommerce as a cross-functional discipline spanning creative, finance, attribution, operations and growth.

- **Role:** Chief Marketing Officer at Safyre Labs - Jewlr | Lee Fiori | ONE+ONLY
- **Organizations:** Safyre Labs, Jewlr, Lee Fiori, ONE+ONLY, Brüush, Sheertex, Ellie Mae Studios, Bravado Designs, Weber Shandwick, Hudson's Bay Company, lululemon
- **Education:** Specialization in English Language and Literature, Western University, Public Relations/Communications studies, Simon Fraser University, Finance for Non-Financial Managers, University of Toronto, Growclass
- **Known for:** Reached the chief marketing officer role at Safyre Labs, overseeing marketing for Jewlr, Lee Fiori and ONE+ONLY., Built experience across product marketing, social media, digital agency work, brand leadership, DTC consulting and executive marketing roles., Selected as a 2026 eTail Palm Springs speaker for sessions on omnichannel experiences and short-form content.

## Career timeline

- **Early career** — Held social media and mobile product marketing roles at lululemon.
- **Later** — Worked in social media marketing at Hudson's Bay Company, including the Topshop portfolio on thebay.com.
- **Later** — Served as Account Director, Digital at Weber Shandwick and Communications Manager at Bravado Designs.
- **Later** — Led marketing at Ellie Mae Studios and Sheertex.
- **Later** — Worked independently as a DTC go-to-market marketing consultant, then served as VP of Marketing at Brüush.
- **Current** — Serves as Chief Marketing Officer of Safyre Labs, parent of Jewlr, Lee Fiori and ONE+ONLY.
- **2026-02** — Spoke at eTail Palm Springs on omnichannel engagement and short-form content for younger shoppers.
- **2026** — Joined the DX3 Canada CMO Roundtable on AI, customer experience and marketing ROI.

## Achievements

- Reached the chief marketing officer role at Safyre Labs, overseeing marketing for Jewlr, Lee Fiori and ONE+ONLY.
- Built experience across product marketing, social media, digital agency work, brand leadership, DTC consulting and executive marketing roles.
- Selected as a 2026 eTail Palm Springs speaker for sessions on omnichannel experiences and short-form content.
- Selected for the DX3 Canada CMO Roundtable on emerging technology, customer engagement and return on marketing investment.
- Helped turn Topshop's presence on thebay.com into a more complete brand experience, according to a public professional recommendation.

## Latest updates

- **2026-02** — Spoke at eTail Palm Springs and reflected publicly on AI, retail operations and the value of candid peer conversations.
- **2026** — Listed as a speaker for DX3 Canada's CMO Roundtable covering AI, customer experience, omnichannel engagement and marketing ROI.
- **2025-11** — Published a public Venn growth-plan exercise that worked backward from customer targets into traffic, conversion, activation, churn and CAC assumptions.

## Links

- Website: https://www.jewlr.com/
- LinkedIn: https://www.linkedin.com/in/miriam-shanahan
- Twitter/X: https://twitter.com/MiriamShanny

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Profile page: https://yespress.io/miriam-shanahan
Published by YesPress — https://yespress.io
Last updated: 2026-08-24