# Miranda Qu

> Miranda Qu, also known as Qu Fang, is the co-founder and president of Shanghai-based Xiaohongshu, or rednote. A journalism graduate who worked in publishing marketing and managed a Norwegian cultural business in China, she helped turn a PDF shopping guide for Chinese travelers into a lifestyle community with more than 350 million monthly active users by the end of 2024. Her remit spans management, partnerships, new business, external affairs, strategy, investment and acquisitions.

- **Role:** Co-founder and President at Xiaohongshu
- **Organizations:** Xiaohongshu, XPeng, Kering CRAFT
- **From:** Wuhan, China
- **Nationality:** Chinese
- **Education:** Bachelor's degree, International Journalism and Communication, Beijing Foreign Studies University, Chuang Chuang Community Program, Cheung Kong Graduate School of Business
- **Known for:** Co-founded Xiaohongshu in 2013 and helped develop it from PDF shopping guides into a lifestyle and consumer-decision platform., Helped lead Xiaohongshu past 350 million monthly active users by the end of 2024., Named one of Fast Company's Most Creative People in Business in 2019.

## Career timeline

- **2006-2008** — Worked at Bertelsmann Group, becoming head of marketing for its publishing business.
- **2008-2013** — Managed several Shanghai and Wuhan business units for a wholly owned Norwegian entity under Wenao Culture.
- **2013** — Co-founded Xiaohongshu with Charlwin Mao, beginning with overseas-shopping guides for Chinese travelers.
- **2014** — Xiaohongshu expanded from guides and user recommendations into cross-border e-commerce.
- **2019** — Named to Fast Company's Most Creative People in Business.
- **2020** — Selected as a World Economic Forum Young Global Leader and included among Fortune China's influential businesswomen.
- **2021** — Received the Shanghai May Fourth Youth Medal and served as an independent non-executive director of XPeng.
- **2024** — Ranked No. 60 on Fortune's inaugural Most Powerful Women Asia list.
- **2025** — Rose to No. 15 on Fortune's Most Powerful Women Asia list.
- **2026** — Joined the advisory board of Kering CRAFT, a residency supporting emerging Chinese design talent.

## Achievements

- Co-founded Xiaohongshu in 2013 and helped develop it from PDF shopping guides into a lifestyle and consumer-decision platform.
- Helped lead Xiaohongshu past 350 million monthly active users by the end of 2024.
- Named one of Fast Company's Most Creative People in Business in 2019.
- Selected as a World Economic Forum Young Global Leader in 2020.
- Awarded the Shanghai May Fourth Youth Medal in 2021.
- Ranked No. 15 on Fortune's 2025 Most Powerful Women Asia list, up from No. 60 in 2024.
- Serves as an independent director of XPeng and chairs its compensation committee.

## Latest updates

- **2026-06** — Was identified among the industry leaders mentoring participants in Kering CRAFT's China-Europe design residency.
- **2026-02** — Joined the 12-member advisory board of the inaugural Kering CRAFT program with Shanghai Fashion Week.
- **2025-10** — Ranked No. 15 on Fortune's 2025 Most Powerful Women Asia list.
- **2025-01** — Xiaohongshu drew a large influx of international users during uncertainty over TikTok's availability in the United States.
- **2024-10** — Ranked No. 60 on Fortune's inaugural Most Powerful Women Asia list and discussed Xiaohongshu's culture of 'listening to advice.'

## Links

- Website: https://www.xiaohongshu.com/

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Profile page: https://yespress.io/miranda-qu
Published by YesPress — https://yespress.io
Last updated: 2026-09-26