# Minute

> Minute, formerly Minute Media, is a global sports content and technology company. It operates The Players’ Tribune and FanSided, publishes Sports Illustrated under license, and supplies publishers and rights holders with video infrastructure, licensed content, advertising technology and AI tools through the Minute Platform.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Asaf Peled (Co-founder and CEO), Yuval Larom (Co-founder), Gili Beiman (Co-founder)
- **Products:** Minute Video, Minute SSP, Content offerings, Data & AI infrastructure, Magnifi / VideoVerse
- **Notable:** Expanded from a football publishing business founded in 2011 into sports publishing and B2B technology., Acquired The Players’ Tribune in 2019, FanSided in 2020 and STN Video in 2024., Obtained Sports Illustrated publishing rights in March 2024.

## Products & services

- **Minute Video** — Online video platform, formerly STN Video, combining player, video management, licensed content and monetization.
- **Minute SSP** — Supply-side advertising platform with direct demand, floor price optimization and supply path optimization; predecessor SSP launched in 2022.
- **Content offerings** — Rights-cleared league highlights and content from more than 250 premium providers.
- **Data & AI infrastructure** — SmartMatch contextual video selection, monetization optimization, forecasting and reporting embedded in the platform.
- **Magnifi / VideoVerse** — AI-assisted sports highlight detection, real-time clipping and short-form video distribution; acquired in September 2025.
- **Sports Illustrated publishing** — Licensed digital and print editorial operations across SI, SI Swimsuit and SI Kids.
- **The Players’ Tribune** — Athlete-led written, audio and video storytelling; acquired in 2019.
- **FanSided** — Network of sports, entertainment and lifestyle fan communities; acquired in 2020.
- **Minute Podcast Network** — Sales, distribution, promotion and other business support for established podcast creators.
- **SI TV** — Free, advertising-supported streaming channel with original, live and archival sports programming.

## Achievements

- Expanded from a football publishing business founded in 2011 into sports publishing and B2B technology.
- Acquired The Players’ Tribune in 2019, FanSided in 2020 and STN Video in 2024.
- Obtained Sports Illustrated publishing rights in March 2024.
- Added VideoVerse and Magnifi in September 2025.
- Rebranded as Minute and introduced the unified Minute Platform in August 2026.
- Named to the 2024 Laureus Sport for Good Index.

## Latest updates

- **2026-10** — October 14 announcement: The Story with Rachel Nichols scheduled to premiere October 19 on SI TV; still forthcoming as of this profile.
- **2026-09** — FanSided announced Football Face-Off daily football trivia on September 29.
- **2026-08** — Minute Media rebranded as Minute on August 31 and introduced the unified Minute Platform.
- **2026-01** — Sports Illustrated announced SI TV, a free ad-supported streaming channel.
- **2025-09** — Minute Media announced its acquisition of VideoVerse, owner of Magnifi.

## Links

- Website: https://www.minutegroup.com/
- LinkedIn: https://www.linkedin.com/company/minute-media/
- Twitter/X: https://x.com/MinuteMediaLTD
- GitHub: https://github.com/ftbpro
- Instagram: https://www.instagram.com/minute_media/
- Facebook: https://www.facebook.com/MinuteMediaLTD/

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Profile page: https://yespress.io/minute
Published by YesPress — https://yespress.io
Last updated: 2026-10-16