# Minou Clark

> Minou Clark is the New York-based CEO of RealSelf and a digital-media operator whose career has run from managing The Maury Show's social voice and studying virality at BuzzFeed to leading audience growth across HuffPost, PopSugar, People, Entertainment Weekly, Yahoo, and Paris Hilton's 11:11 Media. Appointed RealSelf's first female CEO in 2024, she moved its headquarters to New York, rebuilt its brand and operating model, expanded owned audiences, and returned the company to sustainable profitability.

- **Role:** Chief Executive Officer at RealSelf
- **Organizations:** RealSelf, 11:11 Media, Yahoo, Dotdash Meredith, People, Entertainment Weekly, PopSugar, HuffPost, BuzzFeed, The Maury Show, Aesthetic Industry Association, YPO, Chief
- **Education:** Bachelor of Arts; theater major, Hamilton College
- **Known for:** Became RealSelf's first female CEO in 2024., Returned RealSelf to profitability within six months of taking the role, according to a September 2026 Inc. profile., Led RealSelf's full visual-identity, brand-voice, and site redesign and moved its headquarters to New York.

## Career timeline

- **2014** — Graduated from Hamilton College after studying theater and performing with the Hamiltones coed a cappella group.
- **2014** — Began her digital career managing social media for The Maury Show, then joined BuzzFeed during its viral-list and quiz era.
- **2010s-early 2020s** — Built audience-development and growth experience across HuffPost, PopSugar, People, Entertainment Weekly, Yahoo, and other major media brands.
- **2023** — Served as Vice President of Growth at 11:11 Media and was named an ADWEEK Top 50 Business Leader.
- **2024** — As Senior Vice President of Digital at 11:11 Media, oversaw digital work spanning film, television, audio, music, books, consumer products, web, and Web3; her tenure included 70% audience growth and more than one billion video views in 2023.
- **2024-07** — Appointed CEO of RealSelf, becoming the first woman to lead the company.
- **2025** — Led a full brand and site overhaul, moved RealSelf's headquarters to New York, modernized its operating model, and expanded its social and newsletter strategy.
- **2026** — Reported that RealSelf had restored sustainable profitability, added more than one million newsletter subscribers organically, and earned its first Webby nomination and award.

## Achievements

- Became RealSelf's first female CEO in 2024.
- Returned RealSelf to profitability within six months of taking the role, according to a September 2026 Inc. profile.
- Led RealSelf's full visual-identity, brand-voice, and site redesign and moved its headquarters to New York.
- Added more than one million RealSelf newsletter subscribers organically and grew the company's digital footprint by more than 7% over her first two years, according to her September 2026 update.
- Reported 177% year-over-year growth in social views and 130% growth in engagement during the RealSelf overhaul.
- At 11:11 Media, helped drive 70% audience growth and more than one billion video views in 2023.
- Named an ADWEEK Top 50 Business Leader in 2023.
- Her work received recognition including Ad Age's 2024 Social Campaign of the Year and a 2023 Cannes Lions finalist placement for brand experience and social content marketing.
- Helped RealSelf earn its first Webby nomination and Webby Award.

## Latest updates

- **2026-09** — An Inc. profile reported that RealSelf reached profitability within six months of Clark's arrival, passed three million email subscribers, and maintained open rates above 60%.
- **2026-07** — Marked two years as RealSelf CEO and said the company had restored sustainable profitability, organically added more than one million newsletter subscribers, grown its digital footprint by more than 7%, and won its first Webby Award.
- **2026-06** — Participated in RealSelf's 2026 Real Talk Summit in New York, moderating industry conversations as the company expanded its live-event presence.
- **2026-01** — Shared results from RealSelf's revised digital strategy, including 177% year-over-year growth in social views, 130% growth in engagement, and 41% growth in the newsletter audience.

## Links

- Website: https://www.realself.com
- LinkedIn: https://www.linkedin.com/in/minouclark

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Profile page: https://yespress.io/minou-clark
Published by YesPress — https://yespress.io
Last updated: 2026-09-26