# Mimi Swain

> Mimi Swain is Chief Marketing Officer of Amazon Devices & Services, leading global brand, growth, and go-to-market work across Alexa, Ring, Blink, Fire TV, Kindle, and eero. A second-generation Vietnamese American raised in Wichita, Kansas, she moved from journalism into consumer technology, held marketing roles at Dyson and Sonos, and joined Ring in 2015 after sending its founder a cold email. She went on to build and lead Ring's global commercial organization through its acquisition by Amazon and now writes and speaks about decisive action, customer proximity, and developing leaders.

- **Role:** Chief Marketing Officer at Amazon Devices & Services
- **Organizations:** Amazon, Ring, Blink, Sonos, Dyson, Communities In Schools, The Estée Lauder Companies, Habitat for Humanity of Greater Los Angeles, Books for Kids, Chief
- **Nationality:** American
- **Education:** MBA, Baker University, BA in Marketing and Sociology, Wichita State University, The University of Kansas, Institut catholique de Paris
- **Known for:** Built Ring's global go-to-market organization from the ground up and helped scale the company through its acquisition by Amazon., Unified sales, marketing, e-commerce, pricing, category strategy, and demand generation across Ring and Blink., Expanded her mandate in 2026 to lead global brand, growth, and go-to-market work across Amazon Devices & Services.

## Career timeline

- **Early career** — Began in journalism before moving into marketing and consumer technology.
- **2001-2004** — Worked as a training specialist at The Estée Lauder Companies.
- **2005-2008** — Worked in marketing at Communities In Schools.
- **2008-2012** — Held field merchandising, training, and trade-marketing roles at Dyson, including product storytelling and QVC work.
- **2012-2015** — Led channel marketing work at Sonos, focused on retail development and category creation for smart speakers.
- **2015** — Cold emailed Ring founder Jamie Siminoff and joined Ring three weeks later as Director of Channel Marketing.
- **2017-2018** — Served as Ring's Vice President of Channel Marketing and Partnerships.
- **2018** — Ring was acquired by Amazon; Swain moved into VP of Go-to-Market Strategy for Devices.
- **2019-2024** — Served as Ring's Chief Revenue Officer, leading global sales, e-commerce, marketing, and related commercial functions.
- **2024-2026** — Served as Chief Commercial Officer for Ring and Blink, unifying sales, marketing, pricing, and category strategy.
- **2026-present** — Became Chief Marketing Officer of Amazon Devices & Services, spanning Alexa, Ring, Blink, Fire TV, Kindle, and eero.

## Achievements

- Built Ring's global go-to-market organization from the ground up and helped scale the company through its acquisition by Amazon.
- Unified sales, marketing, e-commerce, pricing, category strategy, and demand generation across Ring and Blink.
- Expanded her mandate in 2026 to lead global brand, growth, and go-to-market work across Amazon Devices & Services.
- Helped launch and scale product categories at Dyson and Sonos before joining Ring.
- Lists a $22.5 million single sales day at QVC as a career highlight that helped keep Ring operating.
- Lists a 2025 Marketing Innovation Partner of the Year recognition from The Home Depot, a 2020 Lowe's Marketing Partner of the Year recognition, and a 2017 Home Depot Innovation Award for Ring Floodlight Camera.
- Served on the board of Books for Kids and has participated in fundraising for Habitat for Humanity of Greater Los Angeles.

## Latest updates

- **2026-08** — Published a Prime Day reflection on the cross-functional work that makes the event feel effortless and recommended the Kindle Scribe Colorsoft as a tool for reading, annotating, and organizing notes.
- **2026-06** — Appeared on At Work With to discuss her immigrant-family upbringing, non-linear career, cold email to Ring, risk, identity, and leadership.
- **2026-06** — At Cannes, summarized her customer principle as 'zero distance to the customer' - use the product, feel the friction, and understand pain points firsthand.
- **2026-03** — Stepped into the Chief Marketing Officer role for Amazon Devices & Services, broadening her remit across Alexa, Ring, Blink, Fire TV, Kindle, and eero.
- **2026-02** — Discussed Ring's first Super Bowl commercial and its use of AI-powered Search Party for Dogs to position the brand as a neighborhood network rather than only a hardware maker.

## Links

- Website: https://mimiswain.com/
- LinkedIn: https://www.linkedin.com/in/mimiswain/
- Instagram: https://www.instagram.com/mimi.swain

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Profile page: https://yespress.io/mimi-swain
Published by YesPress — https://yespress.io
Last updated: 2026-08-11