# Mimi Banks

> Mimi Banks is the Los Angeles-based founder and CEO of MB Social, a fully remote social media agency specializing in beauty. After 15 years at L’Oréal in New York and Paris, including leading social media for Lancôme, she founded the agency in 2014. Her work spans social strategy, community management, content creation, creator partnerships and talent management, with a particular emphasis on listening, relationships and clear team ownership.

- **Role:** Founder and CEO at MB Social
- **Organizations:** MB Social, L’Oréal USA, Lancôme, Preen.Me, Beauty Is Your Business
- **Education:** New York University
- **Known for:** Led social media for Lancôme during her L’Oréal career., Founded MB Social in 2014 and grew it from a solo business into a distributed team., MB Social was a 2026 BeautyMatter Awards finalist for Best Social Media + Influencer Agency and Best Community Engagement.

## Career timeline

- **Before 2014** — Spent 15 years at L’Oréal in New York and Paris, including leading social media for Lancôme.
- **2014** — Worked with beauty user-generated-content startup Preen.Me; founded MB Social.
- **2020** — Moved from New York to Los Angeles in June.
- **2023** — Held MB Social’s first team offsite in Palm Desert after nine years in business.
- **2024** — Marked MB Social’s tenth anniversary; early colleague Rebecca Sanders described a team of 20.
- **2026** — Discussed team accountability and delegation on Smart Agency Masterclass; MB Social announced two BeautyMatter Awards finalist placements.

## Achievements

- Led social media for Lancôme during her L’Oréal career.
- Founded MB Social in 2014 and grew it from a solo business into a distributed team.
- MB Social was a 2026 BeautyMatter Awards finalist for Best Social Media + Influencer Agency and Best Community Engagement.
- Co-hosts the beauty-business podcast Beauty Is Your Business.

## Latest updates

- **2026-10** — Appeared on the October 19 Management Blueprint episode about user-generated content, community management and running a distributed agency.
- **2026-10** — Appeared on the October 11 Skincarma Pod episode about beauty discovery, creators, trust and her career.
- **2026-06** — Appeared on Smart Agency Masterclass episode 917 on June 24, discussing systems, accountability, delegation and client selection.

## Links

- Website: https://www.mimibsocial.com/
- LinkedIn: https://www.linkedin.com/in/mimibanks/
- Instagram: https://www.instagram.com/mimibanks/

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Profile page: https://yespress.io/mimi-banks
Published by YesPress — https://yespress.io
Last updated: 2026-10-22