# Miles Rosedale

> Miles Rosedale is the second-generation steward of Monrovia, the wholesale nursery his father Harry founded in 1926. A Stanford-trained historian turned tax attorney, he traded oil-and-gas law for potting soil in 1981 and ran the company as CEO from 1986 to 2020. Under him Monrovia became one of America's largest nurseries - roughly 22 million plants, 2,000-plus varieties, 5,000-plus garden centers - and a pioneer of container growing, custom soil blends, plant patenting and consumer branding. He stepped down as CEO at the end of 2020 to become co-chairman of the board, and is an inductee of the Green Industry Hall of Fame.

- **Role:** Co-Chairman of the Board at Monrovia (former CEO)
- **Organizations:** Monrovia Growers, Green Industry Hall of Fame, Webb Schools, YMCA of Metropolitan Los Angeles
- **Nationality:** American
- **Education:** High school diploma, Webb School of California, Bachelor's degree, History, Stanford University, Juris Doctor (JD), University of Southern California, Gould School of Law
- **Known for:** Led Monrovia as CEO for 34 years (1986-2020), 40 years total with the company, Grew Monrovia into one of America's leading nurseries: ~22 million plants, 2,000+ varieties, 5,000+ garden centers, 4,700+ acres across four states, Helped pioneer container-grown landscape plants, removing the stress of uprooting plants for sale

## Career timeline

- **1977** — Began practicing as a corporate attorney in Southern California, specializing in taxation and oil and gas law
- **1981** — Joined Monrovia, the nursery founded by his father Harry E. Rosedale
- **1986** — Became Chief Executive Officer of Monrovia
- **2005** — Oversaw relocation of California growing operations to Visalia
- **2020** — Stepped down as CEO effective December 31; became co-chairman of the board
- **2021** — Jonathan Pedersen succeeded him as CEO on January 1

## Achievements

- Led Monrovia as CEO for 34 years (1986-2020), 40 years total with the company
- Grew Monrovia into one of America's leading nurseries: ~22 million plants, 2,000+ varieties, 5,000+ garden centers, 4,700+ acres across four states
- Helped pioneer container-grown landscape plants, removing the stress of uprooting plants for sale
- Championed customized soil mixes (40+ blends), water recycling, and set nationwide shipping schedules
- Advanced plant patenting beyond roses and built Monrovia into a consumer brand with plant-finder tools and informational labels
- Inducted into the Green Industry Hall of Fame

## Latest updates

- **2020-11** — Announced he would step down as CEO of Monrovia at year-end, moving to co-chairman of the board.
- **2021-01** — Jonathan Pedersen took over as CEO; Rosedale remained on the board as co-chairman.

## Links

- Website: https://monrovia.com
- LinkedIn: http://www.linkedin.com/in/miles-rosedale-0187114

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Profile page: https://yespress.io/miles-rosedale
Published by YesPress — https://yespress.io
Last updated: 2026-06-22