# Mike White

> Mike White is the chief marketing officer of Raymond James, where he leads corporate marketing and communications across brand management, marketing services, advisor marketing, communications, meetings and events, while also supporting strategic planning. His career has moved through consulting, airline marketing, business information and e-business strategy into more than two decades at Raymond James, including an early assignment as assistant to the chairman. His public comments reveal a consistent operating idea: technology and content should strengthen the relationship between an advisor and a client, not flatten it into a corporate script.

- **Role:** Chief Marketing Officer at Raymond James
- **Organizations:** Raymond James, Prudential Financial, Dun & Bradstreet, United Airlines, Aon Consulting Group, SIFMA, Parc Center for Disabilities
- **Education:** Bachelor of Arts in Economics, Davidson College, MBA in Marketing and Finance, University of Chicago Booth School of Business
- **Known for:** Advanced from Raymond James's assistant-to-the-chair program to chief marketing officer., Leads corporate marketing and communications functions spanning brand management, marketing services, advisor marketing, communications, meetings and events., Helped Raymond James introduce a compliance-aware social media program that combined preapproved content with a path for advisors to write in their own voices.

## Career timeline

- **1993-1996** — Held consulting and marketing management roles at Aon Consulting Group, formerly Alexander Consulting Group.
- **1997** — Worked as an MBA marketing intern at United Airlines.
- **1998-1999** — Worked as a marketing management associate at Dun & Bradstreet.
- **1999-2000** — Served as vice president of marketing and e-business strategy at Prudential Financial.
- **2000-2002** — Joined Raymond James as assistant to the chairman.
- **2002-2003** — Served as vice president and assistant director of marketing at Raymond James.
- **2003-2011** — Led marketing and corporate communications at Raymond James, ultimately as senior vice president and director.
- **2011-present** — Serves as chief marketing officer of Raymond James, with public biographies also identifying him as director of strategic planning.

## Achievements

- Advanced from Raymond James's assistant-to-the-chair program to chief marketing officer.
- Leads corporate marketing and communications functions spanning brand management, marketing services, advisor marketing, communications, meetings and events.
- Helped Raymond James introduce a compliance-aware social media program that combined preapproved content with a path for advisors to write in their own voices.
- Supported the firm's Life Well Planned brand platform and campaigns built around the individual lives and aspirations of clients.
- Served as a moderator and industry speaker on social media, digital marketing and wealth-management communication.

## Latest updates

- **2026-07** — Raymond James's 2025 annual report continued to list White as chief marketing officer on the firm's senior leadership team.
- **2024-06** — A Financial Advisor IQ video featured White explaining three ways Raymond James supports advisors in building and promoting their brands.
- **2024-03** — White shared the launch of Raymond James advertising that used artistic animation to portray distinct advisor-client relationships and comprehensive services.
- **2023-11** — White spoke to the American Marketing Association at the University of Tampa about building the Raymond James brand and marketing's role in strategic growth.

## Links

- Website: https://www.raymondjames.com
- LinkedIn: https://www.linkedin.com/in/whitemichael

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Profile page: https://yespress.io/mike-white
Published by YesPress — https://yespress.io
Last updated: 2026-08-17