# Michael (Mike) Wheeler

> Michael (Mike) Wheeler is the co-founder, president and CEO of Rocket Launch, a marketing and public relations agency based in Orange, California. His career includes operations and marketing at Knott’s Berry Farm and marketing and communications leadership at Discovery Cube. He founded the agency with former Discovery Cube colleagues Erin Gibbons and Dan Nasitka in 2017; its work spans attractions, consumer brands and nonprofit organizations.

- **Role:** Co-founder, President and CEO at Rocket Launch
- **Organizations:** Rocket Launch, Discovery Cube, Knott’s Berry Farm
- **Known for:** Co-founded Rocket Launch in 2017 after working with the other founders at Discovery Cube., His agency’s 2025 OC Fair work received first-place television and radio advertising honors at the Western Fairs Association, announced March 2026. These are team campaign honors, not personal awards.

## Career timeline

- **1987** — Career directories list the start of entry-level work at Knott’s Berry Farm; exact dates are not independently corroborated.
- **1992-2000** — Career directories list park operations management roles at Knott’s Berry Farm.
- **2000-2005** — Listed as director of marketing at Knott’s Berry Farm in career directories.
- **2011-2017** — Listed as vice president of marketing and communications at Discovery Cube. A 2014 County of Orange publication independently confirms his vice-president title.
- **2017** — Co-founded Rocket Launch with Erin Gibbons and Dan Nasitka.
- **2020** — Rocket Launch moved into its Old Towne Orange office.
- **2026** — Continues as president and CEO; the agency announced two nonprofit agency-of-record appointments and OC Fair advertising honors.

## Achievements

- Co-founded Rocket Launch in 2017 after working with the other founders at Discovery Cube.
- His agency’s 2025 OC Fair work received first-place television and radio advertising honors at the Western Fairs Association, announced March 2026. These are team campaign honors, not personal awards.

## Latest updates

- **2026-03** — Rocket Launch announced two first-place Western Fairs Association honors for its 2025 OC Fair television and radio advertising, quoting Wheeler about the continuing fair relationship.
- **2026-01** — Rocket Launch announced agency-of-record appointments for Union Rescue Mission and YMCA of Orange County on January 26.

## Links

- Website: https://www.rocketlaunchagency.com/
- LinkedIn: https://www.linkedin.com/in/rocketmanmike

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Profile page: https://yespress.io/mike-wheeler
Published by YesPress — https://yespress.io
Last updated: 2026-10-22