# Mike Sha

> Mike Sha is the CEO and co-founder of Tandems (formerly SigFig), a San Francisco-based fintech company that builds AI-native software for financial institutions. Starting as a contributor to Amazon Prime's invention and the Amazon Visa Card launch, Sha co-founded Wikinvest in 2006 with Parker Conrad, which evolved into SigFig and then Tandems - now powering over $60 billion in assets across 2 million client accounts at firms like Wells Fargo, UBS, Scotiabank, Citizens Financial, and New York Life.

- **Role:** CEO and Co-Founder at Tandems
- **Organizations:** Tandems, SigFig, Wikinvest, Amazon
- **Nationality:** American
- **Education:** Bachelor of Arts, Applied Mathematics, Harvard University, Master of Science, Computer Science, Harvard University
- **Known for:** One of the original inventors of Amazon Prime, Launched Amazon Visa Card into one of the fastest-growing consumer loyalty programs in history, Built AI-powered fraud detection systems at Amazon

## Career timeline

- **~2003** — Joined Amazon after Harvard, worked on product and customer experience
- **~2004-2005** — At Amazon: contributed to original conception of Amazon Prime, launched Amazon Visa Card into one of the fastest-growing consumer loyalty programs, built AI fraud detection models
- **2006** — Co-founded Wikinvest with Parker Conrad - a collaborative investment research platform inspired by Wikipedia
- **2008** — Wikinvest won the SXSW Interactive Web Award; grew to 1,400+ contributors covering 1,800+ companies
- **2012** — Pivoted and rebranded Wikinvest to SigFig, focusing on portfolio tracking and digital investment advice; platform reached 400,000 users
- **2012** — Parker Conrad departed SigFig; Sha continued as sole CEO
- **2015-2018** — Shifted SigFig to B2B model, partnering with major financial institutions including UBS, Wells Fargo, Scotiabank, Citizens Financial, and New York Life
- **2016-2020** — SigFig recognized as top-performing robo-advisor by Condor Capital's Robo Report
- **2018** — Raised $50M Series E; total funding reached ~$113-120M from investors including General Atlantic, Union Square Ventures, and Bain Capital Ventures
- **2019** — Launched SigFig Atlas, a digital platform for retail banking
- **2025** — Rebranded SigFig as Tandems, launched AI-native WealthOS with TandemsGrow, TandemsInvest, and TandemsMeet products

## Achievements

- One of the original inventors of Amazon Prime
- Launched Amazon Visa Card into one of the fastest-growing consumer loyalty programs in history
- Built AI-powered fraud detection systems at Amazon
- Co-founded Wikinvest (2006), one of the first crowdsourced investment research platforms
- Built SigFig into a platform tracking nearly half a trillion dollars in retail assets
- Scaled Tandems (SigFig) to power $60 billion in AUM across 2 million accounts and 6,000 advisors
- Secured partnerships with Wells Fargo, UBS, Scotiabank, Citizens Financial, and New York Life
- Raised over $113 million in venture funding from top-tier investors including General Atlantic, Union Square Ventures, and Bain Capital Ventures
- Recognized as top-performing robo-advisor by Condor Capital's Robo Report (2016-2020)
- Won SXSW Interactive Web Award (2008) for Wikinvest

## Latest updates

- **2025-09** — Rebranded SigFig as Tandems and launched the AI-native WealthOS with three products: TandemsGrow (asset identification and client onboarding), TandemsInvest (AI-powered portfolio management and rebalancing), and TandemsMeet (meeting automation and CRM integration)
- **2025-09** — Tandems platform reaches $60B in AUM across 2 million accounts and 6,000 advisors at Wells Fargo, Citizens Financial, Scotiabank, and New York Life
- **2025-09** — Funded AI pivot entirely from balance sheet - no new VC round - signaling path toward eventual exit for investors who have waited over a decade

## Links

- Website: https://tandems.ai
- LinkedIn: https://www.linkedin.com/in/miketsha/
- Facebook: https://www.facebook.com/SigFigInsights

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Profile page: https://yespress.io/mike-sha
Published by YesPress — https://yespress.io
Last updated: 2026-05-12