# Mike Schrobo

> Mike Schrobo is a Los Angeles-based performance marketing executive and the founder and CEO of Fraud Blocker, a software company he started in 2019 after years of managing large digital campaigns and seeing fake leads, bot traffic, and competitor clicks distort results. His work centers on independently verifying ad traffic, blocking invalid clicks in real time, and helping advertisers keep bad data out of automated campaign systems.

- **Role:** CEO and Founder at Fraud Blocker
- **Organizations:** Fraud Blocker, Bitcoin IRA, Los Angeles Times, Hostway, Saatchi & Saatchi (Team One)
- **Education:** BS in Marketing, Business focus, George Mason University
- **Known for:** Founded Fraud Blocker in 2019 to detect and block invalid advertising traffic., Built experience across more than two decades of performance marketing and large-scale digital campaign management., Led authored research at Fraud Blocker analyzing 200 million ad clicks across approximately 4,500 domains.

## Career timeline

- **2000-2005** — Worked as an account executive at Saatchi & Saatchi's Team One.
- **2005-2007** — Worked as a senior marketing manager at Hostway, formerly Affinity.com.
- **2007-2012** — Worked as a senior brand manager at the Los Angeles Times.
- **2017-2021** — Held marketing leadership roles at Bitcoin IRA, including director, senior director, and head of marketing.
- **2019** — Founded Fraud Blocker in the Los Angeles area.
- **2023** — Launched Fraud Blocker on AppSumo and published frequent product updates shaped by customer feedback.
- **2026** — Published Fraud Blocker research based on an analysis of 200 million ad clicks and discussed AI-driven ad fraud in a citybiz interview.

## Achievements

- Founded Fraud Blocker in 2019 to detect and block invalid advertising traffic.
- Built experience across more than two decades of performance marketing and large-scale digital campaign management.
- Led authored research at Fraud Blocker analyzing 200 million ad clicks across approximately 4,500 domains.
- Developed Fraud Blocker into a platform that reports analyzing 60 million IPs per month.
- Authored recurring industry analysis on expensive Google Ads keywords and click-fraud patterns.

## Latest updates

- **2026-07** — Authored an updated analysis of the most expensive Google Ads keywords for 2026.
- **2026-06** — Published findings from Fraud Blocker's analysis of 200 million ad clicks, including location-hopping and click-recycling patterns.
- **2026-02** — Discussed AI-driven bot behavior, platform incentives, and real-time click verification in a citybiz Q&A.

## Links

- Website: https://fraudblocker.com
- LinkedIn: https://www.linkedin.com/in/schrobo

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Profile page: https://yespress.io/mike-schrobo
Published by YesPress — https://yespress.io
Last updated: 2026-08-26