# Mike Pecina

> Mike Pecina is the founder of Firevine Advertising and Design, an award-winning full-service agency in Edwardsburg, Michigan, and a brand positioning specialist with deep ties to Booster, the Series D-funded mobile fuel delivery platform reimagining how fleets, businesses, and institutions refuel without a gas station. Described on LinkedIn as a 'Brand Positioning & Awareness Junkie,' Pecina brings a rare blend of creative strategy and operational savvy to the fast-moving world of decarbonized, on-demand fuel logistics.

- **Role:** Founder at Booster / Founder at Firevine Advertising and Design
- **Organizations:** Booster, Firevine Advertising and Design, Indiana Dental Careers
- **Nationality:** American
- **Known for:** Founded Firevine Advertising and Design in 2008, growing it to an award-winning full-service agency, Connected Firevine's brand expertise to Booster, a company that raised a $125M Series D in 2022, Built a career at the intersection of creative strategy and B2B/logistics industries

## Career timeline

- **2008** — Founded Firevine Advertising and Design in Edwardsburg, Michigan - a full-service advertising, design, and digital agency
- **2008-present** — Served as owner and principal at Firevine, building the agency to serve B2B, B2C, and nonprofit clients across web development, video production, branding, and SEM
- **Prior** — Served as Director of Sales & Marketing at Premier Products
- **Prior** — Worked as Senior Brand Consultant at Indiana Dental Careers
- **2022+** — Engaged with Booster (goboosterco.com), the $242M-funded mobile fuel delivery platform, in a founding/brand capacity

## Achievements

- Founded Firevine Advertising and Design in 2008, growing it to an award-winning full-service agency
- Connected Firevine's brand expertise to Booster, a company that raised a $125M Series D in 2022
- Built a career at the intersection of creative strategy and B2B/logistics industries
- Helped position brands in industries as varied as dental services, consumer products, and mobile energy delivery

## Latest updates

- **2022-05** — Booster, the company Mike Pecina is affiliated with, raised a $125M Series D round led by Rose Park Advisors, bringing total funding to over $242M
- **2026-04** — Firevine Advertising and Design remains active in Edwardsburg, Michigan, with updated listings as of April 2026

## Links

- LinkedIn: http://www.linkedin.com/in/mike-pecina-16b26280
- Facebook: https://www.facebook.com/mike.pecina.37/

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Profile page: https://yespress.io/mike-pecina
Published by YesPress — https://yespress.io
Last updated: 2026-05-25