# Mike Murray

> Mike Murray is a Denver-based consumer packaged goods executive and the CEO of Kite Hill. His career has moved from brand management at General Mills to leadership roles at So Delicious Dairy Free, WhiteWave Foods, free2b Foods, Teton Waters Ranch and Good Karma Foods. Across those assignments, Murray has repeatedly worked on brands attempting to reconcile growth, taste and a broader social or environmental mission. His public record also includes board service with Naturally Boulder and mentoring for Techstars and the University of Colorado Boulder’s Leeds School of Business.

- **Role:** CEO at Kite Hill
- **Organizations:** Kite Hill, Good Karma Foods, Teton Waters Ranch, free2b Foods, WhiteWave Foods, So Delicious Dairy Free, General Mills, Naturally Boulder, Techstars, University of Colorado Boulder Leeds School of Business
- **Education:** MBA, UCLA Anderson School of Management, Colgate University
- **Known for:** Helped lead So Delicious Dairy Free through a period of rapid growth and its sale to WhiteWave Foods., Led free2b Foods as it removed dairy from its products and expanded its allergen-friendly chocolate range., Led Teton Waters Ranch during development of a beef-and-mushroom Burger Blends line intended to reduce the meat content of a familiar meal.

## Career timeline

- **2001-2011** — Worked at General Mills on brands including Betty Crocker, Nature Valley and LÄRABAR; public profiles describe his role as senior brand manager.
- **2011-2015** — Served as vice president of marketing and R&D at So Delicious Dairy Free; reported annual revenue rose from about $50 million to $150 million during the period, while another company biography reports growth from $54 million to $195 million over three years.
- **2015-2016** — Worked as commercial director for So Delicious within WhiteWave Foods after WhiteWave acquired the business.
- **2016** — Became CEO of free2b Foods, the Boulder maker of allergen-friendly Sun Cups and chocolate bars.
- **2018** — Was appointed CEO of Teton Waters Ranch, with responsibility for brand growth, distribution and innovation.
- **2019** — Teton Waters Ranch launched frozen Burger Blends made with 70 percent grass-fed beef and 30 percent mushrooms.
- **2019-2024** — Served as treasurer and a board member of Naturally Boulder.
- **2022** — Joined Good Karma Foods as CEO as the plant-based beverage company prepared a new funding round.
- **2026** — Public company and professional profiles list Murray as CEO of Kite Hill.

## Achievements

- Helped lead So Delicious Dairy Free through a period of rapid growth and its sale to WhiteWave Foods.
- Led free2b Foods as it removed dairy from its products and expanded its allergen-friendly chocolate range.
- Led Teton Waters Ranch during development of a beef-and-mushroom Burger Blends line intended to reduce the meat content of a familiar meal.
- Served five years as treasurer and board member of Naturally Boulder.
- Mentored founders in the Techstars Sustainability Accelerator and students through the University of Colorado Boulder Leeds School of Business.

## Latest updates

- **2026-07** — Murray’s LinkedIn profile and Kite Hill’s company page list him with Kite Hill; current business directories identify his title as CEO.
- **2026-05** — Kite Hill publicly highlighted consumer-voted recognition for its cream cheese, artisanal cheese and yogurt products while emphasizing dairy-free product development.

## Links

- Website: https://kite-hill.com
- LinkedIn: https://www.linkedin.com/in/mike-murray-9513036
- Twitter/X: https://twitter.com/KiteHillFoods
- Instagram: https://www.instagram.com/kitehillfoods
- Facebook: https://www.facebook.com/kitehillfoods

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Profile page: https://yespress.io/mike-murray
Published by YesPress — https://yespress.io
Last updated: 2026-09-28