# Mike Meyer

> Mike Meyer is Chief Marketing Officer at Fleet Farm, the roughly 70-year-old Midwestern farm-and-home retail chain headquartered in Appleton, Wisconsin. He arrived first as a consultant, embedded with the leadership team, and then stepped into the top marketing seat. A Baylor University graduate based near Fort Worth, Texas, he works at the intersection of rural retail heritage and modern digital marketing, writing publicly on topics like early-mover advantage and B2B intent data.

- **Role:** Chief Marketing Officer at Fleet Farm
- **Organizations:** Fleet Farm
- **Nationality:** American
- **Education:** Baylor University
- **Known for:** Rose from outside consultant to Chief Marketing Officer of Fleet Farm by embedding with the company's leadership team, Leads marketing for a roughly 7,000-employee, multi-state farm-and-home retail chain, Has published articles on marketing strategy topics including early-mover advantage and B2B intent data

## Career timeline

- **—** — Graduated from Baylor University
- **—** — Worked in marketing and strategy roles across the Dallas-Fort Worth area (Fort Worth, Bedford, Flower Mound), Texas
- **—** — Joined Fleet Farm first as a consultant, embedding with the leadership team
- **—** — Named Chief Marketing Officer of Fleet Farm

## Achievements

- Rose from outside consultant to Chief Marketing Officer of Fleet Farm by embedding with the company's leadership team
- Leads marketing for a roughly 7,000-employee, multi-state farm-and-home retail chain
- Has published articles on marketing strategy topics including early-mover advantage and B2B intent data

## Links

- Website: https://fleetfarm.com
- LinkedIn: http://www.linkedin.com/in/mike-meyer-0b65653

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Profile page: https://yespress.io/mike-meyer
Published by YesPress — https://yespress.io
Last updated: 2026-07-25