# Mike Lantz

> Mike Lantz is the founder and CEO of WarriorPlus, the digital-product sales and affiliate platform founded in 2006. A programmer with a computer-science background, he built tools for online sellers, including WSO tracking, notifications and payment integration. He is based in Henderson, Nevada, and has described his interest in marketplaces as helping people share expertise and earn a living.

- **Role:** Founder and CEO at WarriorPlus
- **Organizations:** WarriorPlus
- **Education:** Computer science (field of study; exact degree title unverified), Brigham Young University
- **Known for:** Founded WarriorPlus in 2006 and continues to be identified as CEO in its January 2026 fee guidance., Developed a suite of tools for digital sellers, including WSO Tracker, notifications and WSO Pro., Built a business connecting digital-product vendors with affiliates and buyers.

## Career timeline

- **2000-2003** — Attended Brigham Young University, according to his LinkedIn profile.
- **2006** — Founded WarriorPlus.
- **2008-08-06** — Announced a WSO Tracker update for the new Warrior Forum, preserving historical archives and statistics.
- **2008-08-20** — Announced the release of WSO Notifications.
- **2008-08-22** — Announced a free forum tipping feature while working on PayPal integration.
- **2008-09-29** — Introduced WSO Pro, a service for selling Warrior Special Offers.
- **2009-2010** — Publicly explained the WSO of the Day joint-venture arrangement and announced a temporary pause around the turn of 2010.
- **2014** — Listed on a Warrior Event 2014 expert panel alongside Eric Louviere, Wes Harrison, Mike Filsaime, Omar Martin and Lina Trivedi.
- **2021-07-06** — Featured in episode 23 of The Marketing Layer, discussing his path from programming to WarriorPlus.

## Achievements

- Founded WarriorPlus in 2006 and continues to be identified as CEO in its January 2026 fee guidance.
- Developed a suite of tools for digital sellers, including WSO Tracker, notifications and WSO Pro.
- Built a business connecting digital-product vendors with affiliates and buyers.

## Latest updates

- **2026-01** — WarriorPlus fee guidance dated January 30 identifies Lantz as founder and CEO and lists the standard vendor fee as 4.9% plus $0.10 per transaction.
- **2025-09** — WarriorPlus’s company introduction dated September 22 identifies Lantz as its founder and CEO and describes family, community and growth as company principles.

## Links

- Website: https://warriorplus.com/
- LinkedIn: https://www.linkedin.com/in/lantzmike
- Facebook: https://www.facebook.com/michael.lantz

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Profile page: https://yespress.io/mike-lantz
Published by YesPress — https://yespress.io
Last updated: 2026-10-23