# Mike Kelly

> Mike Kelly is a marketing and innovation executive best known for more than two decades at PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger. He built PVH's first in-house marketing and media group from the ground up, later served as Chief Marketing Officer of the company's Heritage Brands and as Global Chief Innovation Officer, and pushed the apparel giant into connected textiles, AR/VR, digital fit and sustainability. Since leaving PVH he has turned entrepreneur and advisor, co-founding the automotive SaaS startup Fob Depot and mentoring brands and founders.

- **Role:** Co-Founder, Fob Depot (former Global Chief Innovation Officer & CMO Heritage Brands, PVH Corp.)
- **Organizations:** PVH Corp., Fob Depot, webloom, DialedIn, K2POV, King Ranch
- **Nationality:** American
- **Education:** Self-described (per his own LinkedIn), School of hard knocks, harder work and time
- **Known for:** Built PVH Corp.'s first in-house marketing and media group and led it for more than 20 years., Served as CMO of PVH's Heritage Brands portfolio., Served as Global Chief Innovation Officer at PVH, a Fortune 500 apparel company.

## Career timeline

- **1990s-2017** — Built and led The PVH Marketing Group, the company's first in-house marketing and media team, driving digital transformation for brands including IZOD, Van Heusen, Speedo and Nike Men's Underwear across wholesale, retail and e-commerce.
- **2017** — Named Chief Marketing Officer of PVH Heritage Brands and Chief Innovation Officer at PVH Corp. (November 2017).
- **2017-2020s** — Served as Global Chief Innovation Officer, leading teams across North America, Europe and Asia on IoT-connected textiles, AR/VR, digital fit and sustainability for Calvin Klein, Tommy Hilfiger and Heritage brands.
- **2020s** — Left PVH; became a partner in webloom (a food and beverage accelerator) and an advisor to brands and founders.
- **2020s-present** — Co-founded Fob Depot, a SaaS startup for automotive dealerships, and took on advisory roles with K2POV and King Ranch.

## Achievements

- Built PVH Corp.'s first in-house marketing and media group and led it for more than 20 years.
- Served as CMO of PVH's Heritage Brands portfolio.
- Served as Global Chief Innovation Officer at PVH, a Fortune 500 apparel company.
- Led global innovation programs in connected textiles, AR/VR, digital fit and sustainability across three continents.
- Guided heritage brands such as IZOD, Van Heusen and Speedo through digital transformation.
- Co-founded the automotive SaaS startup Fob Depot after leaving corporate life.

## Latest updates

- **2024-01** — Active as co-founder of Fob Depot and as an advisor to brands and founders following his departure from PVH.

## Links

- Website: https://pvh.com
- LinkedIn: https://www.linkedin.com/in/mike-kelly-68684099/

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Profile page: https://yespress.io/mike-kelly
Published by YesPress — https://yespress.io
Last updated: 2026-07-25