# Mihwa Kim

> Mihwa Kim is the Seoul-based founder and chief product officer of Biodance and Beauty Selection. A former beauty television shopping presenter, she built a commerce business before launching Biodance in 2021, with responsibility for product development.

- **Role:** Founder & Chief Product Officer at Biodance / Beauty Selection
- **Organizations:** Beauty Selection, Biodance
- **Education:** Yonsei University
- **Known for:** Founded Beauty Selection and Biodance., Leads product development at Beauty Selection., Biodance entered Japan in 2025 and appointed its first official Japanese ambassador in April 2026.

## Career timeline

- **2013** — Worked as a ready-to-wear director, according to her 2023 published biography.
- **2015** — Home-shopping show-host work appears in her published career biography.
- **2017** — Started a one-person Beauty Selection business, according to the 2023 interview.
- **2020** — Beauty Selection incorporated in January; Kim served as CEO.
- **2021** — Biodance launched in June; Kim handed the CEO role to Jae-bin Park in September.
- **2025** — Public interviews identify Kim as founder and chief product officer.

## Achievements

- Founded Beauty Selection and Biodance.
- Leads product development at Beauty Selection.
- Biodance entered Japan in 2025 and appointed its first official Japanese ambassador in April 2026.

## Latest updates

- **2026-06** — ASOS published a founder interview about Biodance’s product approach and future categories.
- **2026-07** — An Inc. interview discussed the business preparation behind Biodance.
- **—** — A public post by Jae-bin Park documents Kim speaking to Columbia Business School student clubs; the post gives no exact event date.

## Links

- Website: https://biodance.com/pages/our-story-mihwa
- LinkedIn: https://www.linkedin.com/in/mihwa-kim-699b031a7

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Profile page: https://yespress.io/mihwa-kim
Published by YesPress — https://yespress.io
Last updated: 2026-10-07