# Mihir Shah

> Mihir Shah is an advertising and technology executive who co-founded Immersv and previously led Tapjoy, Flyby Media and Motimatic. His current public biography lists him as General Manager, Ads & Rewards at Xsolla and a co-founder of Crossfill. His career spans mobile game monetization, immersive advertising and digital discovery.

- **Role:** General Manager, Ads & Rewards at Xsolla
- **Organizations:** Xsolla, Crossfill, Immersv, Motimatic, Flyby Media, Tapjoy, RockYou, QuinStreet, Liquid Software, Matrix, Reazon Capital, Artifact
- **Education:** Bachelor of Arts, Economics, Stanford University
- **Known for:** Led Tapjoy during its expansion to a reported billion-device reach in 2012., Co-founded Immersv, which announced a $10.5 million Series A in 2017., Named as a co-inventor on Immersv’s app-install transition patent application US20170263053A1.

## Career timeline

- **1996-2000** — President and CEO, Liquid Software.
- **2000-2006** — Vice President and General Manager, QuinStreet.
- **2008-2009** — Led the ad network at RockYou.
- **2010-2012** — President and CEO, Tapjoy.
- **2013-2015** — President and CEO, Flyby Media.
- **2015-2020** — Co-founder and CEO, Immersv, with tenure ending January 2020.
- **2017** — Immersv announced a $10.5 million Series A in August.
- **2020-2024** — CEO and board director, Motimatic, through January 2024.
- **2024** — Co-founded Crossfill in March; began Ads & Rewards role at Xsolla in September.
- **2025** — Began advisory role at Reazon Capital in February.

## Achievements

- Led Tapjoy during its expansion to a reported billion-device reach in 2012.
- Co-founded Immersv, which announced a $10.5 million Series A in 2017.
- Named as a co-inventor on Immersv’s app-install transition patent application US20170263053A1.

## Latest updates

- **2025-02** — Began advising Reazon Capital, according to his public biography.
- **2024-09** — Began his Ads & Rewards role at Xsolla.
- **2024-03** — Co-founded Crossfill.

## Links

- Website: https://www.themarque.com/profile/mihir-shah
- LinkedIn: https://www.linkedin.com/in/mshahhazel

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Profile page: https://yespress.io/mihir-shah
Published by YesPress — https://yespress.io
Last updated: 2026-10-25