# Mighty Jaxx

> Mighty Jaxx is a Singapore-based, technology-driven brand platform that designs, manufactures and distributes limited-edition art toys and 'phygital' collectibles. Founded by Jackson Aw in 2012, it pairs licensed pop-culture partnerships (Netflix, Disney, Hasbro, DC Comics, Formula 1, Toei Animation) with more than 120 artists, and embeds NFC chips into products to enable blockchain-based authentication and a digital fan journey. The company ships to collectors in 90+ countries and operates a family of brands spanning collectibles, retail (PLAYe), experiences and Web3.

- **Founded:** 2012
- **Headquarters:** Singapore
- **Founders:** Jackson Aw (Founder & CEO)
- **Team size:** Around 80 employees
- **Products:** Art toys & designer collectibles, XXRAY / XXRAY Plus, Phygital collectibles with NFC authentication, NFT / digital collectibles, PLAYe
- **Notable:** Grew from a $20,000 loan in 2012 into a multi-million-dollar global collectibles platform., Ships to collectors in 90+ countries., Collaborated with 120+ artists and brands including Netflix, Disney, Hasbro, DC Comics and Toei Animation.

## Products & services

- **Art toys & designer collectibles** — Limited-edition vinyl and resin figures created with world-class artists and licensed brand partners, sold globally direct-to-consumer.
- **XXRAY / XXRAY Plus** — Signature 'dissected vinyl' line by artist Jason Freeny that peels pop-culture characters to reveal skeleton and organs; licenses include DC Comics, Looney Tunes, Sesame Street and Adventure Time.
- **Phygital collectibles with NFC authentication** — Physical collectibles embedded with NFC chips enabling blockchain-based provenance, authentication and a digital fan journey.
- **NFT / digital collectibles** — Digital collectibles and NFT drops, including a 6,000-piece trading-card collection that sold out in seconds.
- **PLAYe** — Pop-culture retail platform and DTC touchpoint building physical and online retail experiences for fans.
- **Mighty Experiences** — Curated in-person experiential events and activations for fandoms.

## Achievements

- Grew from a $20,000 loan in 2012 into a multi-million-dollar global collectibles platform.
- Ships to collectors in 90+ countries.
- Collaborated with 120+ artists and brands including Netflix, Disney, Hasbro, DC Comics and Toei Animation.
- Secured its first global licensing agreement with DC Comics.
- Founder Jackson Aw named EY Entrepreneur of the Year 2021 (Consumer and Lifestyle Products) and a Forbes 30 Under 30 honouree.
- Sold out a 6,000-piece NFT collection in roughly two seconds in 2021.
- Raised over US$45M in total funding, including a US$20M Series A+ (2022) and an US$11M extension (2024).

## Latest updates

- **2024-05** — Raised an additional US$11M in an extended Series A round, with Sunova Capital Management joining alongside East Ventures.
- **2024-01** — Appointed Wiebe Tinga as Special Advisor and Matt Buss as General Manager, Americas, to deepen US market presence.
- **2022-06** — Acquired Kinetiquettes and expanded into blockchain and the metaverse via phygital and Web3 initiatives.

## Links

- Website: https://mightyjaxxgroup.com
- LinkedIn: https://www.linkedin.com/company/mighty-jaxx
- Twitter/X: https://twitter.com/mightyjaxx
- YouTube: https://www.youtube.com/@mightyjaxx
- Instagram: https://www.instagram.com/mightyjaxx/
- Facebook: https://www.facebook.com/mightyjaxxtoys/
- TikTok: https://www.tiktok.com/@mightyjaxx

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Profile page: https://yespress.io/mighty-jaxx
Published by YesPress — https://yespress.io
Last updated: 2026-07-27