# Mighty Engine

> Mighty Engine is a Philadelphia strategy-led creative agency founded in 2000 by Heseung Song. It works mainly with public agencies, schools, nonprofits and civic coalitions, combining research, branding, campaigns, digital products, multimedia, social media, community engagement and fundraising. Its most distinctive work treats the people a campaign hopes to reach as collaborators and storytellers - a model visible in Right2ReadPhilly, Philly Powered, Our Words Heal and the firm's long-running work for Black higher education.

- **Founded:** 2000
- **Headquarters:** Philadelphia, United States
- **Founders:** Heseung Song, Ed.D. (Founder & CEO)
- **Products:** Strategy and research, Branding, messaging and design, Integrated campaigns, Content and multimedia production, Digital experiences and social media
- **Notable:** Helped the Philadelphia Marathon grow from fewer than 10,000 runners to a course capacity near 30,000 during its multi-year engagement; the event generated more than $20 million in city economic impact by 2013., The Right2ReadPhilly summer 2024 pilot reached more than 100,000 families., Helped rebrand UNCF's UNITE gathering; Mighty Engine reports that attendance and sponsorship both more than tripled.

## Products & services

- **Strategy and research** — Audience research, positioning, communications planning, focus groups and measurement for complex civic and social-impact issues.
- **Branding, messaging and design** — Brand systems, narrative development, campaign concepts, copy and visual design.
- **Integrated campaigns** — Campaign planning and activation across creative, channels, launch coordination and optimization.
- **Content and multimedia production** — Human-centered storytelling, photography, video, motion content, scripts and storyboards.
- **Digital experiences and social media** — Accessible websites, landing pages, interactive content, UX/UI and platform-specific social strategy.
- **Community engagement and fundraising** — Coalition-building, community design processes, grant proposals, capital-campaign support and donor messaging.

## Achievements

- Helped the Philadelphia Marathon grow from fewer than 10,000 runners to a course capacity near 30,000 during its multi-year engagement; the event generated more than $20 million in city economic impact by 2013.
- The Right2ReadPhilly summer 2024 pilot reached more than 100,000 families.
- Helped rebrand UNCF's UNITE gathering; Mighty Engine reports that attendance and sponsorship both more than tripled.
- Won the 2016 Internet Advertising Competition award for Best Government Online Video for Philly Powered.
- A fundraising campaign for culturally competent K-3 classroom libraries reached its $3.5 million goal a year early.
- Helped clients raise tens of millions of dollars over the agency's first 25 years.
- Philly ABCs, which Mighty Engine helped design, won a Silver Anthem Award in the Community Space category for Education, Art and Culture.
- Marked its 25th anniversary in 2025 with a new brand, website, community events and selected pro bono projects.

## Latest updates

- **2026-08** — The Philadelphia Department of Public Health named Mighty Engine as the media partner promoting Philly Loves Fresh produce grantees across social, radio, television, print and Indego advertising.
- **2026-06** — Our Words Heal launched in Atlanta with Mighty Engine among the campaign partners, extending a model first co-designed in Philadelphia.
- **2026-01** — Mighty Engine designed UNCF's Stable Leadership: The Foundation of HBCU Success report.
- **2025** — The agency produced pro bono brand and multimedia work for Gangstas to Growers during its 25th-anniversary year.

## Links

- Website: https://www.themightyengine.com/
- LinkedIn: https://www.linkedin.com/company/mighty-engine/
- Twitter/X: https://twitter.com/themightyengine
- YouTube: https://www.youtube.com/@mightyengine
- Instagram: https://www.instagram.com/themightyengine/
- Facebook: https://facebook.com/themightyengine

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Profile page: https://yespress.io/mighty-engine
Published by YesPress — https://yespress.io
Last updated: 2026-09-20