# Michiel Doornenbal

> Michiel Doornenbal is the Amsterdam-based co-founder and CEO of Churned, a predictive customer-retention platform. His master’s research on using machine learning to anticipate customer churn led to a business with his brother Maarten Doornenbal and former supervisor Francisco Blasques. Churned announced €2.5 million in funding in September 2024.

- **Role:** Co-Founder & CEO at Churned
- **Organizations:** Churned, Datalytics
- **Education:** Master’s degree in Econometrics, Vrije Universiteit Amsterdam, Bachelor’s degree in Econometrics & Operational Research, Vrije Universiteit Amsterdam, Minor in Business Management, Renmin University of China, Studies in Biology; degree not established, University of Maryland
- **Known for:** Co-founded Churned with his brother and former academic supervisor., Helped develop a company from master’s research into customer-churn prediction., Churned secured €2.5 million in company funding announced in September 2024.

## Career timeline

- **2014-2016** — Worked in sales and marketing support at Software Improvement Group, as listed by The Org.
- **2016** — Summer internship at ABN AMRO MeesPierson, as listed by The Org.
- **2016-2017** — Worked with Jack Young in China, as listed by The Org.
- **2017** — Co-founded Datalytics; also worked as a student employee in Deloitte Nederland’s Risk Advisory practice, as listed by The Org.
- **2017-2018** — Completed master’s study at Vrije Universiteit Amsterdam; researched predicting churn with machine learning under Francisco Blasques.
- **2019-2020** — Developed Churned with Maarten Doornenbal and Francisco Blasques. Current company history gives January 2020 as the founding date; earlier accounts give December 2019.
- **2021** — Published an explanation of three customer and revenue churn measurements.
- **2022** — Churned announced seed backing from Goldfish and further platform development.
- **2024-04** — Appeared with Maarten on episode 46 of the Digital Customer Success Podcast.
- **2024-09** — Churned announced €2.5 million in funding led by Newion and Volta Ventures, with Goldfish participating.

## Achievements

- Co-founded Churned with his brother and former academic supervisor.
- Helped develop a company from master’s research into customer-churn prediction.
- Churned secured €2.5 million in company funding announced in September 2024.
- Contributed practical AI customer-success guidance to a HubSpot and Oneflow ebook.

## Latest updates

- **2024-09** — Churned announced €2.5 million in funding for AI development and international expansion.
- **2024-04** — Discussed the brothers’ working relationship and machine learning in customer success on the Digital Customer Success Podcast.

## Links

- Website: https://www.churned.io/
- LinkedIn: https://www.linkedin.com/in/michiel-doornenbal-98710067/

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Profile page: https://yespress.io/michiel-doornenbal
Published by YesPress — https://yespress.io
Last updated: 2026-10-20