# Michelle Songy

> Michelle Songy is an Atlanta-based technology founder who co-founded restaurant-payment company Cake Technologies, acquired by American Express in 2017, and founded media-relations platform Press Hook in 2020. In October 2026, EZ Newswire announced her appointment as Head of Growth. Her work centers on helping businesses become discoverable and build credibility through media.

- **Role:** Head of Growth at EZ Newswire; founder of Press Hook
- **Organizations:** Press Hook, Cake Technologies, American Express, The Coca-Cola Company, EZ Newswire
- **Nationality:** American
- **Education:** Degree in Management Information Systems, University of Georgia - Terry College of Business
- **Known for:** Co-founded Cake Technologies, acquired by American Express in 2017., Founded Press Hook, a media-relations platform connecting brands, journalists and publicists., Included in PRWeek’s Dashboard 25 class of 2023.

## Career timeline

- **2013** — Left corporate employment to pursue the restaurant-payment business that became Cake, with Charlotte Kohlmann Dales.
- **2015** — Described her role at Cake as co-founder and COO in a contemporary interview.
- **2017** — Cake Technologies was acquired by American Express; subsequently worked for American Express in New York.
- **2019** — A trip to an Indonesian homestay helped crystallize the idea for Press Hook.
- **2020** — Started work on Press Hook in January; the company’s later funding announcement dates its founding to October. Returned to Atlanta.
- **2021** — Press Hook announced $1.5 million in venture funding led by Emergent Ventures, The Fund and TnT Ventures.
- **2023** — Named to PRWeek’s Dashboard 25; Press Hook partnered with EZ Newswire.
- **2024** — Reported that Press Hook reached profitability in June.
- **2026** — EZ Newswire announced her appointment as Head of Growth on October 8.

## Achievements

- Co-founded Cake Technologies, acquired by American Express in 2017.
- Founded Press Hook, a media-relations platform connecting brands, journalists and publicists.
- Included in PRWeek’s Dashboard 25 class of 2023.
- Reported more than $3.5 million in venture and debt financing for Press Hook and profitability in June 2024.

## Latest updates

- **2026-10** — Named Head of Growth at EZ Newswire, responsible for inbound, outbound, partnerships and paid acquisition.
- **2025-12** — Published a Captain Hook essay arguing that brands were misunderstanding AI visibility.
- **2025-08** — Discussed media preparation and tailored pitching on The SmallBizChat Podcast.
- **2025-02** — Appeared on Digital PR Explained to discuss PR measurement beyond unique visitors per month.

## Links

- Website: https://www.presshook.com/
- LinkedIn: https://www.linkedin.com/in/michellesongy

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Profile page: https://yespress.io/michelle-songy
Published by YesPress — https://yespress.io
Last updated: 2026-10-22