# Michelle Shnaidman

> Michelle Shnaidman is the co-founder and CEO of Bellesa, a business spanning women-focused adult entertainment and pleasure products. A McGill graduate who studied psychology and women’s studies, she helped launch its public platform in 2017 and later developed collaborations with BuzzFeed and Demi Lovato. Her early leadership also included a public apology and a change in distribution practices after creators challenged unauthorized content on the platform.

- **Role:** Co-founder and CEO at Bellesa
- **Organizations:** Bellesa, Bellesa Boutique, Bellesa Productions
- **Education:** Major in Psychology; minor in Women’s Studies, McGill University
- **Known for:** Co-founded Bellesa and led its expansion into original media and direct-to-consumer products., Developed product collaborations with BuzzFeed and Demi Lovato., Led Bellesa Boutique when it received AVN Best Web Retail Store and XBIZ Online Retailer of the Year recognition in 2022.

## Career timeline

- **2014** — Graduated from McGill University, where she majored in psychology and minored in women’s studies.
- **2016** — Bellesa’s corporate founding is recorded in 2016; Michelle Shnaidman and Jason Elman are identified as co-founders.
- **2017** — Bellesa publicly launched on February 15. In September, Shnaidman apologized over unauthorized content, removed the video section and committed to compensated studio partnerships.
- **2018** — Bellesa Boutique launched, adding an ecommerce operation.
- **2020** — Expanded the BuzzFeed partnership to include the co-branded AirVibe and a licensing agreement.
- **2021** — Bellesa introduced Blind Date with director Jacky St. James and launched the Demi Wand with Demi Lovato.
- **2022** — Bellesa Boutique received AVN and XBIZ retail and product-company awards.
- **2026** — Publicly challenged Meta over the removal of Bellesa’s Instagram community.

## Achievements

- Co-founded Bellesa and led its expansion into original media and direct-to-consumer products.
- Developed product collaborations with BuzzFeed and Demi Lovato.
- Led Bellesa Boutique when it received AVN Best Web Retail Store and XBIZ Online Retailer of the Year recognition in 2022.

## Latest updates

- **2026-04** — In a public LinkedIn post, Shnaidman challenged Meta over removal of Bellesa’s Instagram account, which she said had a community of 700,000 people.
- **2024-10** — Signed a confidentiality request as CEO for the Strapless by Bellesa product’s FCC filing.

## Links

- Website: https://www.bboutique.co/
- LinkedIn: https://www.linkedin.com/in/michelle-shnaidman-695850bb

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Profile page: https://yespress.io/michelle-shnaidman
Published by YesPress — https://yespress.io
Last updated: 2026-10-20