# Michelle Montgomery

> Michelle Montgomery is the Atlanta-based chief marketing officer of Crawford & Company, where she leads global marketing, corporate communications and social responsibility strategy across a claims-management business. She joined Crawford in 2018 after leading Beautyrest marketing communications at Serta Simmons Bedding and an earlier agency career, and her work consistently treats front-line employees, partners and client-facing colleagues as the people through whom a service brand becomes credible.

- **Role:** Chief Marketing Officer at Crawford & Company
- **Organizations:** Crawford & Company, Serta Simmons Bedding, Beautyrest, Brunner, Huey+Partners, WestWayne, OnBoard, World 50, Our House, Inc., American University
- **Education:** Bachelor's degree, double major in communications and government, American University
- **Known for:** Helped transform Crawford's global marketing and communications team from a task-driven group into a strategic function., At Beautyrest, oversaw strategic brand direction and national marketing across media platforms., Crawford credits her Beautyrest leadership with doubling consumer awareness and reaching the No. 2 market-share position for the first time in ten years.

## Career timeline

- **1996-2000** — Worked at WestWayne as an account supervisor.
- **2000-2008** — Held account leadership roles at Huey/Paprocki and Huey+Partners.
- **2008-2012** — Served as vice president and senior group account director at Brunner.
- **2012-2018** — Led marketing communications at Serta Simmons Bedding, overseeing the Beautyrest brand.
- **2018** — Joined Crawford & Company as vice president of global marketing and communications.
- **2021** — Became chief marketing officer of Crawford & Company.
- **2024** — Appeared in Crawford Chat Episode 7 to discuss brand narratives, culture and employees as brand assets.

## Achievements

- Helped transform Crawford's global marketing and communications team from a task-driven group into a strategic function.
- At Beautyrest, oversaw strategic brand direction and national marketing across media platforms.
- Crawford credits her Beautyrest leadership with doubling consumer awareness and reaching the No. 2 market-share position for the first time in ten years.
- Led Beautyrest's shift toward consumer-centered digital marketing; in 2018 she reported that 63% of its marketing spend was digital.
- Helped create a Beautyrest experiential program at SXSW around the North American debut of Max Richter's eight-hour work Sleep.

## Latest updates

- **2026-08** — Crawford & Company's current leadership pages list Michelle Montgomery as chief marketing officer.
- **2024-11** — Featured in Crawford Chat Episode 7, discussing brand narratives, organizational culture and employees as brand assets.
- **2024-10** — Shared a public post supporting Atlanta's LGBTQ+ community and describing the city's diversity as a strength.
- **2023-10** — Published Becoming brand evangelists on Crawford's blog, outlining her employee-centered approach to B2B communications.

## Links

- Website: https://www.crawco.com
- LinkedIn: https://www.linkedin.com/in/michelle-montgomery-cmo

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Profile page: https://yespress.io/michelle-montgomery
Published by YesPress — https://yespress.io
Last updated: 2026-08-11