# Michelle Feeney

> Michelle Feeney is Chief Marketing Officer, BMO Canada, and a financial-services marketing executive whose career connects direct response, digital acquisition, customer experience and culture-led brand work. Her path runs through American Express, the Canadian Red Cross, Scotiabank and several BMO leadership posts; recent work associated with her team ranges from a Gen Z credit-card launch built around a bbno$ song to BMO's Blue Rewards rollout.

- **Role:** Chief Marketing Officer, BMO Canada
- **Organizations:** BMO, Scotiabank, Canadian Red Cross, American Express, Sterling Commerce
- **Education:** MBA, Wilfrid Laurier University, Bachelor of Science, The University of Western Ontario
- **Known for:** Client CMO credited on the award-winning 2024 'Bills Paid on Time' campaign for BMO eclipse Rise., The 'Bills Paid on Time' campaign produced a 129% lift in sign-ups during its first four weeks, 30 million TikTok views and engagement nine times benchmark., Her Personal & Business Banking marketing team won 11 Canadian Marketing Association awards, including four golds, as reported in her public LinkedIn activity.

## Career timeline

- **1997-2001** — Marketing Manager at Sterling Commerce.
- **2005-2007** — Senior Marketing Manager, Small Business Services Product Management at American Express.
- **2007-2009** — Senior Marketing Manager, Direct Mail Acquisition at American Express.
- **2009-2010** — Senior Marketing Manager, Digital Acquisition at American Express.
- **2010-2011** — Director, Direct Response Marketing at the Canadian Red Cross.
- **2011-2014** — Director, Direct and Digital Marketing, BMO Insurance.
- **2014-2016** — Led credit-card marketing and digital acquisition at BMO Financial Group.
- **2017** — Managing Director and Head of Digital Marketing, North America at BMO Financial Group, responsible for digital marketing, design and UX across bmo.com and bmoharris.com.
- **2017-2019** — Vice President roles in credit-card engagement and retail customer acquisition at Scotiabank.
- **2019-2022** — BMO leadership roles in Personal & Business Banking marketing, followed by Head of Personal Banking and Payments Marketing in Canada.
- **2022-2023** — Chief Marketing Officer, Wealth Management at BMO.
- **2023-2026** — Chief marketing leadership for BMO Personal & Business Banking in North America, followed by the listed role of Chief Marketing Officer, BMO Canada.

## Achievements

- Client CMO credited on the award-winning 2024 'Bills Paid on Time' campaign for BMO eclipse Rise.
- The 'Bills Paid on Time' campaign produced a 129% lift in sign-ups during its first four weeks, 30 million TikTok views and engagement nine times benchmark.
- Her Personal & Business Banking marketing team won 11 Canadian Marketing Association awards, including four golds, as reported in her public LinkedIn activity.
- Led digital marketing, design and UX for bmo.com and bmoharris.com in a North American BMO role.
- Built leadership experience across product management, direct response, digital acquisition, insurance, payments, wealth management and personal banking marketing.

## Latest updates

- **2026-06** — Celebrated the launch of BMO Blue Rewards and credited a cross-functional marketing group for disciplined execution at scale.
- **2026-06** — BMO launched Blue Rewards across cards, chequing and commercial-card products, with more than 400 brands referenced in Feeney's launch post.
- **2026-04** — Posted in support of International Day of Pink and workplace inclusion.
- **2025-06** — Appeared on a TikTok-hosted Cannes Lions panel about creators, brand voice and calculated risk in regulated industries.

## Links

- Website: https://www.bmo.com/
- LinkedIn: https://ca.linkedin.com/in/michelle-feeney-81552b

---

Profile page: https://yespress.io/michelle-feeney
Published by YesPress — https://yespress.io
Last updated: 2026-08-23