# Michelle Bacharach

> Michelle Bacharach is the co-founder and CEO of FindMine, a New York AI company that teaches machines to style and merchandise like a brand's best human stylist - then runs that expertise across millions of products for retailers like Lululemon, Gap, Adidas and Anine Bing. A UC Berkeley grad and NYU Stern MBA who detoured through professional acting before building software, she turned a frustrating hunt for an outfit to match a pair of green waxed leggings into a venture-backed 'Complete the Look' platform that brands say lifts shopper spend dramatically.

- **Role:** Co-Founder & CEO at FindMine
- **Organizations:** FindMine, George Mason University Center for Retail Transformation (Advisory Board), Intel Data Center Advisory Board, Hatchett Ventures
- **Nationality:** American
- **Education:** BA, University of California, Berkeley, MBA, NYU Stern School of Business
- **Known for:** Co-founded and scaled FindMine, an AI/ML retail platform used by major brands including Lululemon, Gap, Adidas, Anine Bing, John Varvatos and American Eagle Outfitters, Built a company where brands report shoppers spend up to 200% more and conversion/average order value rise up to 100%, Speaker at SXSW and NRF Retail's Big Show

## Career timeline

- **post-college** — Joined a tech startup, discovering user experience analysis and product management
- **early career** — Pursued professional acting in Los Angeles for about a year
- **2012** — Earned MBA from NYU Stern
- **2012-2015** — Worked in corporate strategy and then product management at Univision / Univision.com, rising to Director of Program Management
- **2014** — Co-founded FindMine and began building the 'Complete the Look' platform
- **2015** — Launched FindMine's service in August on Shopify for a San Diego boutique
- **2024** — FindMine raised additional funding (reported ~$8.9M, Series A); total funding ~$32.4M

## Achievements

- Co-founded and scaled FindMine, an AI/ML retail platform used by major brands including Lululemon, Gap, Adidas, Anine Bing, John Varvatos and American Eagle Outfitters
- Built a company where brands report shoppers spend up to 200% more and conversion/average order value rise up to 100%
- Speaker at SXSW and NRF Retail's Big Show
- Built a team that is roughly 75% female with about 60% female engineering
- Advisor to George Mason University's Center for Retail Transformation and the Intel Data Center Advisory Board

## Latest updates

- **2024-04** — FindMine raised an additional funding round (reported ~$8.9M).

## Links

- Website: https://findmine.com
- LinkedIn: http://www.linkedin.com/in/michelleharrisonbacharach
- Twitter/X: https://twitter.com/findmineUS
- YouTube: https://www.youtube.com/watch?v=rewFzt4Ehiw
- Facebook: https://facebook.com/FINDMINEUS/

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Profile page: https://yespress.io/michelle-bacharach
Published by YesPress — https://yespress.io
Last updated: 2026-06-10