# MiChamba

> MiChamba is a Mexico-founded startup that turns WhatsApp into an operational management platform for frontline and deskless teams across Latin America and the US Hispanic market. Instead of forcing workers onto a new app, it layers AI agents - led by an assistant named MarIA - on top of the messaging tool people already use, converting informal chats into trackable tasks, reports, and productivity data. It raised a $2.25M pre-seed round in 2025 and counts Hilton, Pemex, and Repsol among 50+ customers in construction, hospitality, logistics, and industrial sectors.

- **Founded:** 2024
- **Headquarters:** San Francisco, California, United States (operations in Mexico and Texas)
- **Founders:** Ricardo Flores (Co-founder & CEO), Humberto Bravo (Co-founder), Gilberto López (Co-founder & CTO)
- **Team size:** ~16 employees
- **Products:** WhatsApp Operations Platform, MarIA (AI Assistant), AI Agent Roster (MAX, LUCA, SUSANA, BRUNO), Integrations, Analytics Dashboard
- **Notable:** Raised $2.25M pre-seed in 2025 led by Wollef with Audaz Capital and Nido Ventures., Signed enterprise customers including Hilton, Pemex, and Repsol., Grew to 50+ customers across LATAM within roughly a year of founding.

## Products & services

- **WhatsApp Operations Platform** — Turns WhatsApp into a trackable operational management system: managers assign and monitor tasks from a dashboard while workers receive, complete, and report on them inside WhatsApp chats.
- **MarIA (AI Assistant)** — The flagship AI agent that gives real-time task status updates, sends intelligent notifications, and proactively coordinates work within WhatsApp conversations.
- **AI Agent Roster (MAX, LUCA, SUSANA, BRUNO)** — A set of specialized AI agents that handle administrative work - task assignment, information retrieval, delivery validation, and reporting - activated modularly by operational need and running 24/7.
- **Integrations** — Native connectivity with 150+ applications including CRM, ERP, accounting, Google Workspace and Microsoft 365, so WhatsApp-driven work syncs with existing business systems.
- **Analytics Dashboard** — Logs all agent and worker activity and surfaces productivity data to inform operational decisions.

## Achievements

- Raised $2.25M pre-seed in 2025 led by Wollef with Audaz Capital and Nido Ventures.
- Signed enterprise customers including Hilton, Pemex, and Repsol.
- Grew to 50+ customers across LATAM within roughly a year of founding.
- Built native WhatsApp integration from scratch and earned official Meta Partner status.
- Named among Mexico's most promising startups for 2026 by Scenius LatAm.

## Latest updates

- **2025-10** — Announced $2.25M pre-seed round to enhance MarIA, expand across Mexico, and enter the US Hispanic market.
- **2025-10** — Featured in Forbes México and LatamList for turning WhatsApp chaos into organized work.
- **2026** — Named among Mexico's 12 most promising startups for 2026 by Scenius LatAm.

## Links

- Website: https://michamba.ai
- LinkedIn: http://www.linkedin.com/company/michambaai

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Profile page: https://yespress.io/michamba
Published by YesPress — https://yespress.io
Last updated: 2026-08-03