# Michal Sela Forum | MSF Global

> An Israeli nonprofit founded by Lili Ben Ami after her sister Michal Sela’s murder, the Forum combines practical protection for threatened women with survivor-informed technology development, startup mentoring and public awareness.

- **Founded:** 2020
- **Headquarters:** Mevaseret Zion, Israel
- **Founders:** Lili Ben Ami (Founder and CEO)
- **Products:** Michal Sela Canines, Michal’s Watch / Sayeret Michal, Safe@Home Hackathon, Michal Sela Startup Academy, Rooftop Community
- **Notable:** Fifth Academy cohort graduated on March 3, 2025, with six ventures., Rooftop alumni community launched in March 2022., Relyon moved from a hackathon into operational protection programs.

## Products & services

- **Michal Sela Canines** — Individually matched protection dogs, family training, equipment and ongoing support for eligible women living separately from the threatening partner.
- **Michal’s Watch / Sayeret Michal** — Home camera, panic button, private emergency response, self-defense lessons and a legal warning letter. Eligibility requires separation from the threatening party and recognition by welfare services.
- **Safe@Home Hackathon** — Annual technology-development competition for domestic violence prevention, feeding selected teams into longer-term support.
- **Michal Sela Startup Academy** — Tailored startup development with Google for Startups: mentoring, professional workshops and venture support. Duration varies by cohort, approximately three to four months.
- **Rooftop Community** — Academy alumni support with mentoring, business-model development, investor connections and recurring meetups.
- **Nothing About Us Without Us** — Free ideation workshops for survivors and people closely affected by domestic violence, supported by Google and hosted by EY.
- **Esther Code** — Four-question early warning and specialist-referral tool for professionals, especially family-law attorneys; explicitly not a diagnostic instrument.
- **Relyon integration** — A separate venture originating in the first hackathon; its voice-activated emergency app joined the Forum’s protection programs in 2025.

## Achievements

- Fifth Academy cohort graduated on March 3, 2025, with six ventures.
- Rooftop alumni community launched in March 2022.
- Relyon moved from a hackathon into operational protection programs.
- The Forum reports international presentations and replication of its activity in South Africa.

## Latest updates

- **2026-10** — Website listed the October 19, 2026 Tel Aviv fundraising event, Returning to my light, as sold out; this is an event listing, not confirmation of its outcome.
- **2026-02** — Forum published its 2025 impact report; post dated February 9.
- **2025-12** — Year-end report records Relyon’s addition to protection services and the Welfare matching partnership begun during 2025.
- **2025-03** — Cohort five graduated at Google Campus Tel Aviv.

## Links

- Website: https://www.msf-global.org/
- LinkedIn: https://www.linkedin.com/company/michal-sela-forum/
- Twitter/X: https://x.com/MichalSelaForum
- YouTube: https://www.youtube.com/channel/UCu2C4j_LCbGryA2_nNPpLvw
- Instagram: https://www.instagram.com/michalselaforum/
- Facebook: https://www.facebook.com/MichalSelaForum/

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Published by YesPress — https://yespress.io
Last updated: 2026-10-22