# Michaela Wessels

> Michaela Wessels is the CEO and co-founder of Style Arcade, a Sydney-born retail analytics platform that has become the intelligence layer behind fashion brands including The Iconic, Princess Polly, White Fox, Aje, Christopher Esber and Dion Lee. A former merchandise planner at Truworths, Lacoste and The Iconic, she built the product she had wanted while buried under Excel; the company raised an $8M Series A led by Acadian Software in late 2022 and has since expanded to New York and London.

- **Role:** CEO and Co-Founder at Style Arcade
- **Organizations:** Style Arcade, The Iconic (former), Lacoste (former), Truworths (former)
- **Education:** Bachelor of Commerce, Nelson Mandela Metropolitan University
- **Known for:** Co-founded and scaled Style Arcade to 6,000+ users across 28 countries., Raised an $8M Series A from Acadian Software in November 2022., Grew Style Arcade 180% in a single year on non-dilutive revenue-based financing.

## Career timeline

- **pre-2018** — Merchandise buying, planning, and consulting roles at Truworths, Lacoste, and The Iconic.
- **2018** — Co-founded Style Arcade in Sydney with Tristan Hoy.
- **2020-2022** — Style Arcade grows 180% in one year using revenue-based financing from Lighter Capital.
- **2022-11** — Closes $8M Series A led by Acadian Software; company begins US and UK expansion.
- **2023** — Relocates to New York to lead North American expansion.
- **2024** — Featured on Fashion Business Mindset and other podcasts; Style Arcade grows past 6,000 users in 28 countries.

## Achievements

- Co-founded and scaled Style Arcade to 6,000+ users across 28 countries.
- Raised an $8M Series A from Acadian Software in November 2022.
- Grew Style Arcade 180% in a single year on non-dilutive revenue-based financing.
- Built Style Arcade into a platform recognised by Forbes as 'first of its kind' in AI-driven merchandising.
- Won cult designer clients including Aje, Christopher Esber, and Dion Lee alongside major retailers like The Iconic, Princess Polly, and White Fox.

## Latest updates

- **2024-09** — Featured on Fashion Business Mindset podcast discussing 44% growth for fashion brands using Style Arcade.
- **2023-09** — Profiled by Forbes Australia after closing $8M Series A and relocating to New York.

## Links

- Website: https://stylearcade.com
- LinkedIn: https://www.linkedin.com/in/michaela-wessels/
- Twitter/X: https://twitter.com/stylearcade
- Instagram: https://www.instagram.com/style.arcade/
- Facebook: https://facebook.com/stylearcade

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Profile page: https://yespress.io/michaela-wessels
Published by YesPress — https://yespress.io
Last updated: 2026-07-09