# Michael Yavonditte

> Michael Yavonditte is the co-founder and CEO of Yieldmo, a digital advertising technology company established in 2012. Previously CEO of Quigo, which AOL acquired in 2007, and founder of Hashable, he is also a private technology investor with more than 100 investments. His work focuses on advertising marketplaces, contextual targeting, attention measurement, and buyer control.

- **Role:** Co-founder and CEO at Yieldmo
- **Organizations:** Yieldmo, Quigo, Hashable, USA Networks Electronic Commerce Solutions Group, AltaVista, Juno Online Services, Ziff-Davis Publishing
- **Nationality:** American
- **Education:** Degree in Business and Political Science; degree type not specified in the public biography, Pace University
- **Known for:** Led Quigo to its acquisition by AOL in 2007., Co-founded Yieldmo in 2012 and continues to lead the company as CEO., Named co-inventor on US patent 10,922,724 for quantifying advertising impressions.

## Career timeline

- **Before 1997** — Worked in sales and management at Ziff-Davis Publishing in New York.
- **1997** — Joined Juno Online Services as a business development director.
- **1998** — Promoted to vice president at Juno Online Services.
- **2000** — Joined AltaVista and helped develop its Trusted Feed paid-inclusion program.
- **Before 2002** — Served as vice president of sales at USA Networks Electronic Commerce Solutions Group.
- **2002** — Appointed CEO of Quigo.
- **2007** — Led Quigo through its acquisition by AOL.
- **2011** — Led Hashable, a service for recording business connections and interactions.
- **2012** — Co-founded Yieldmo; Hashable announced its closure in July.
- **2021** — Named as a co-inventor on US patent 10,922,724, Method for Quantifying Advertising Impressions, granted February 16.
- **2026** — Continued as Yieldmo CEO as the company expanded YMax.ai and its sports advertising partnerships.

## Achievements

- Led Quigo to its acquisition by AOL in 2007.
- Co-founded Yieldmo in 2012 and continues to lead the company as CEO.
- Named co-inventor on US patent 10,922,724 for quantifying advertising impressions.
- Built a private technology investment portfolio described by Yieldmo as more than 100 active investments.

## Latest updates

- **2026-07** — Yieldmo and Partnerbrite by WSC Sports announced a sports sponsorship technology partnership.
- **2026-06** — Yieldmo announced the expansion of YMax.ai, emphasizing pre-bid visibility, contextual targeting, and predictive creative intelligence.
- **2026-05** — Yieldmo appointed Anthony Flaccavento as CRO, reporting to Yavonditte.
- **2026-03** — Pacers Sports & Entertainment launched the Fieldhouse Media Network in collaboration with Deloitte and Yieldmo, using YMax.ai.

## Links

- Website: https://yieldmo.com/
- LinkedIn: https://www.linkedin.com/in/michael-yavonditte-3b69193a
- Twitter/X: https://twitter.com/MikeYavo

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Profile page: https://yespress.io/michael-yavonditte
Published by YesPress — https://yespress.io
Last updated: 2026-10-21