# Michael Transon

> Michael Transon is the San Francisco-based founder and CEO of Victorious, a search marketing agency. His work spans agency leadership, SEO and AI search strategy, and hosting The Search Signal podcast. His public career story centers on moving from solo consulting to a focused search business.

- **Role:** Founder and CEO at Victorious
- **Organizations:** Victorious
- **Education:** Bachelor of Science in Marketing, Arizona State University, W. P. Carey School of Business
- **Known for:** Founded and leads Victorious., His Search Engine Journal biography describes Victorious as a five-time Search Agency of the Year., Victorious appeared on the Inc. 5000 in consecutive years, as documented in his 2020 interview.

## Career timeline

- **2012** — Graduated from Arizona State University with a marketing degree; began his career in marketing.
- **2013** — Founded Victorious as a solo consulting practice, according to his current Search Engine Journal biography.
- **2016** — Moved away from a full-service agency model toward a focused SEO practice.
- **2019** — Published advice on choosing an SEO agency, originally on Marketing Land, now associated with his MarTech contributor profile.
- **2025** — Published the LinkedIn article Your Biggest Marketing Channel Will Be AI Search on June 3.
- **2026** — Hosts The Search Signal, publishing episodes on AI search strategy, measurement, brand entities and technical SEO.

## Achievements

- Founded and leads Victorious.
- His Search Engine Journal biography describes Victorious as a five-time Search Agency of the Year.
- Victorious appeared on the Inc. 5000 in consecutive years, as documented in his 2020 interview.

## Latest updates

- **2026-10** — Hosted How To Create a Mention Building Program, published October 8.
- **2026-10** — Published a Search Signal episode discussing fabricated sources and earned brand credibility.
- **2026-09** — Completed a podcast strategy series with an episode on measurement and reporting, published September 18.

## Links

- Website: https://victorious.com/
- LinkedIn: https://www.linkedin.com/in/michaeltranson
- YouTube: https://www.youtube.com/playlist?list=PLisA3A3hqePm_oh5tf4ioIfIehPu_gyNo

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Profile page: https://yespress.io/michael-transon
Published by YesPress — https://yespress.io
Last updated: 2026-10-25