# Michael Tabasso

> Michael Tabasso, also known professionally as Mike, is co-founder and CEO of Gen3 Marketing. He and Andy Cantos established the Pennsylvania agency in 2007 after working together at GSI Commerce and Advanta. His leadership spans affiliate marketing, acquisitions, international expansion, and the agency’s 2026 organizational evolution.

- **Role:** Co-founder and CEO at Gen3 Marketing
- **Organizations:** Gen3 Marketing, GSI Commerce, UnREAL Marketing, Advanta
- **Nationality:** American
- **Education:** BS in Marketing, West Chester University of Pennsylvania, MBA in Marketing, Penn State University, Salisbury University
- **Known for:** Co-founded Gen3 Marketing in 2007., Led Gen3 alongside Andy Cantos through four agency acquisitions and international expansion., Gen3 received the 2012 CJYou Agency of the Year award.

## Career timeline

- **Before 2007** — Held affiliate and online marketing roles at GSI Commerce, UnREAL Marketing, and Advanta.
- **2007** — Co-founded Gen3 Marketing with Andy Cantos.
- **2012** — Gen3 won the CJYou Agency of the Year award.
- **2019** — Gen3 acquired OPM Pros in Montreal.
- **2020** — Gen3 acquired AffiliateManager.com and its paid search division.
- **2021** — Gen3 acquired Optimus Performance Marketing and OAK Digital; Comvest announced a strategic investment.
- **2023** — The agency consolidated its acquired brands under the Gen3 name.
- **2026** — Gen3 announced Strategy and Delivery Operations divisions and new analytics and customer leadership.

## Achievements

- Co-founded Gen3 Marketing in 2007.
- Led Gen3 alongside Andy Cantos through four agency acquisitions and international expansion.
- Gen3 received the 2012 CJYou Agency of the Year award.
- Gen3 consolidated its acquired brands in January 2023.

## Latest updates

- **2026-03** — Gen3 announced dedicated Strategy and Delivery Operations divisions, Chris Sementa as VP of Analytics, and Harvey Bierman as its first Chief Customer Officer.
- **2025-01** — Tabasso marked Gen3’s eighteenth anniversary with a recollection of the founding workspace and thanks to colleagues.

## Links

- Website: https://gen3marketing.com/
- LinkedIn: https://www.linkedin.com/in/michaeltabasso

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Profile page: https://yespress.io/michael-tabasso
Published by YesPress — https://yespress.io
Last updated: 2026-10-06