# Michael Strickman

> Michael Strickman is Xero's chief marketing officer, responsible for direct customer and partner marketing and for aligning the company's brand, marketing, digital and communications teams worldwide. His career connects applied mathematics and early personalization technology with global growth roles at Tripadvisor and Uber, giving him an unusually technical path into the executive marketing suite.

- **Role:** Chief Marketing Officer at Xero
- **Organizations:** Xero, Uber, Tripadvisor, ChoiceStream, Cambridge Systematics, Compuware
- **Education:** Bachelor of Science in Applied Mathematics, with honors, Brown University
- **Known for:** Co-founded ChoiceStream, an online personalization and programmatic advertising provider., Named as an inventor on published patent applications concerning statistical recommendation and personalized advertising systems., Led global demand generation at Tripadvisor as vice president of traffic acquisition and measurement.

## Career timeline

- **1983** — Graduated from Brown University with a Bachelor of Science in Applied Mathematics, with honors.
- **2000-2011** — Co-founded ChoiceStream and served as chief technology officer, working on online personalization and programmatic advertising technology.
- **2002** — A statistical personalized recommendation system listing Strickman as a co-inventor received its earliest stated priority date.
- **Before 2023** — Led global demand generation at Tripadvisor as vice president of traffic acquisition and measurement.
- **Before 2023** — Served at Uber as vice president of performance marketing and growth.
- **2023-10** — Joined Xero as chief marketing officer to lead performance marketing, brand marketing and communications globally.

## Achievements

- Co-founded ChoiceStream, an online personalization and programmatic advertising provider.
- Named as an inventor on published patent applications concerning statistical recommendation and personalized advertising systems.
- Led global demand generation at Tripadvisor as vice president of traffic acquisition and measurement.
- Served as Uber's vice president of performance marketing and growth.
- Appointed Xero chief marketing officer in October 2023 with responsibility for globally aligning brand, marketing, digital and communications.

## Latest updates

- **2026-06** — Xero's current leadership records continued to list Strickman as chief marketing officer.
- **2025-02** — Credited as Xero chief marketing officer on the 'Where You Want' campaign.
- **2024-09** — Xero presented its North American growth strategy at Xerocon with Strickman part of the executive team supporting increased US brand awareness and adoption.
- **2024-06** — A Xero offering circular described his remit as direct customer and partner marketing and global alignment of brand, marketing, digital and communications.

## Links

- Website: https://www.xero.com/about/team/
- LinkedIn: https://www.linkedin.com/in/michael-strickman

---

Profile page: https://yespress.io/michael-strickman
Published by YesPress — https://yespress.io
Last updated: 2026-08-14