# Michael Stocks

> Michael Stocks is a Toronto-based marketing executive who serves as Vice President and Chief Marketing Officer, Retail at Empire Life. His public work traces a long campaign to make Canadian insurance easier to understand and faster to buy, from the Fast & Full digital application and electronic contracts to advisor referral tools, product launches and Empire Life's 2025 brand refresh.

- **Role:** Vice President and Chief Marketing Officer, Retail at Empire Life
- **Organizations:** Empire Life
- **Education:** The University of Western Ontario - Richard Ivey School of Business
- **Known for:** Helped lead the launch and ongoing development of Empire Life's Fast & Full digital application experience., Helped connect Empire Life's consumer research journey with a referral network of roughly 250 independent advisors, as described in 2024., Participated in Empire Life's 2025 corporate brand refresh and launch of new vision and mission statements.

## Career timeline

- **2013** — Quoted by Empire Life as Vice President of Insurance Marketing while introducing a consumer campaign and advisor-connection website.
- **2014** — Named Vice President, Retail Insurance in an Empire Life announcement about an annuity settlement option.
- **2015** — Explained Empire Life's electronic application data feeds, designed to eliminate re-keying in managing general agency back offices.
- **2016** — Appeared in Empire Life materials as Vice President and Chief Marketing Officer, Retail.
- **2017** — Spoke about digital contract delivery after 70 percent of Fast & Full applications selected the eContract option in the early rollout.
- **2019** — Commented on Empire Life being named Life and Health Insurer of the Year for a second consecutive year and a third time in four years.
- **2020** — Discussed Empire Life's new disability credit protection rider and described how existing digital tools supported remote insurance workflows.
- **2021** — Discussed millennial demand for life insurance and Empire Life's value-oriented, multi-asset approach to its participating account.
- **2024** — Explained Empire Life's direct-to-consumer research journey, advisor-referral program and a new Fast & Full digital compliance-letter tool.
- **2025** — Helped launch Empire Life's refreshed vision, mission and brand platform, and spoke about younger generations, advice and digital insurance processing.
- **2026** — Publicly recruited product leaders for insurance products, new markets and product marketing.

## Achievements

- Helped lead the launch and ongoing development of Empire Life's Fast & Full digital application experience.
- Helped connect Empire Life's consumer research journey with a referral network of roughly 250 independent advisors, as described in 2024.
- Participated in Empire Life's 2025 corporate brand refresh and launch of new vision and mission statements.
- Represented Empire Life in industry panels and interviews on insurance distribution, digital adoption, investment products and changing consumer behaviour.
- Held senior insurance marketing leadership roles at Empire Life for more than a decade.

## Latest updates

- **2026-07** — Posted that Empire Life was hiring two product-management leaders for insurance products, new markets and insurance product marketing.
- **2025-04** — Shared practical uses of generative AI for advisors after a panel on future-proofing financial-advisory practices.
- **2025-01** — Announced Empire Life's refreshed mission and brand platform in a public video.

## Links

- Website: https://www.empire.ca
- LinkedIn: https://ca.linkedin.com/in/michaelstocks

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Profile page: https://yespress.io/michael-stocks
Published by YesPress — https://yespress.io
Last updated: 2026-08-24