# Michael Stocker

> Michael Stocker is the Austin-based co-founder and CEO of Way, which helps hospitality and other consumer brands create, book and manage experiences. A former ski instructor, he founded Snowvation, later Only Sky, before leaving its CEO role in 2020. Way subsequently announced a $20 million Series A and collaborations with hospitality groups and Alaska Air Group.

- **Role:** Co-founder and CEO at Way
- **Organizations:** Way, Only Sky (formerly Snowvation), Ridge Policy Group, U.S. House of Representatives
- **Education:** Bachelor of Business Administration in Finance, The George Washington University
- **Known for:** Founded Snowvation, later Only Sky., Co-founded Way with Jake Luster., Led Way through its announced $20 million Series A in 2022.

## Career timeline

- **2011** — Served as a Congressional Page, according to public professional-history listings.
- **2014** — Worked in government relations at Ridge Policy Group, according to public professional-history listings.
- **2016** — Founded Snowvation; its product launched in May.
- **2018** — Announced the Only Sky rebrand on October 12, reporting growth from six ski schools to nearly 50 businesses.
- **2019** — Spoke at Boulder Startup Week about team building and the period after a raise.
- **2020** — Announced his departure as Only Sky CEO on March 10; co-founded Way with Jake Luster that year.
- **2022** — Way announced a $20 million Series A led by Tiger Global.
- **2024** — Way expanded its products and announced its AZDS integration.
- **2025** — Way announced collaborations with Auberge Resorts Collection, Alaska Air Group and Hyatt.
- **2026** — Way introduced Curation Lab, Loyalty Sync and Partner Exchange on January 27.

## Achievements

- Founded Snowvation, later Only Sky.
- Co-founded Way with Jake Luster.
- Led Way through its announced $20 million Series A in 2022.
- Way expanded into airline loyalty through Atmos Rewards Unlocked in 2025.

## Latest updates

- **2026-01** — Way announced Curation Lab, Loyalty Sync and Partner Exchange.
- **2025-08** — Way announced its Hyatt collaboration on August 25 and Alaska Air Group partnership on August 20.
- **2025-03** — Way announced support for Auberge Resorts Collection globally.

## Links

- Website: https://www.way.co/
- LinkedIn: https://www.linkedin.com/in/michaeljstocker/

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Profile page: https://yespress.io/michael-stocker
Published by YesPress — https://yespress.io
Last updated: 2026-10-25