# Michael Schreibmann

> Michael Schreibmann is the Sunnyvale-based CEO and co-founder of Star, the global technology consultancy founded as Cogniance in 2008. His career spans management consulting, technology and entrepreneurship, including work at PwC, Sonopia and CSC. His public writing focuses on Endgame Thinking, AI transformation and leadership accountability.

- **Role:** CEO and co-founder at Star
- **Organizations:** Star, PwC, Sonopia, CSC
- **Nationality:** American; self-described Ukrainian American
- **Education:** UCLA Anderson School of Management
- **Known for:** Co-founded Star in 2008 and continues to lead it as CEO., Helped develop and promote Star’s Endgame Thinking approach with chairman Juha Christensen., Led Star through its 2019 rebrand and subsequent expansion of technology consulting services.

## Career timeline

- **Before 2008** — Worked at PwC, Sonopia and CSC; exact dates and job titles are unverified.
- **2008** — Co-founded the business initially named Cogniance.
- **2010** — Appointed director of the UK entity on June 14.
- **2019** — Led the company as CEO during its rebrand from Cogniance to Star.
- **2023** — Star launched Start.AI and applied AI services in December.
- **2024** — Promoted Endgame Thinking through a documentary on CBSnews.com and a Startups Magazine essay.
- **2026** — Published essays about AI strategy, human authority and leadership accountability.

## Achievements

- Co-founded Star in 2008 and continues to lead it as CEO.
- Helped develop and promote Star’s Endgame Thinking approach with chairman Juha Christensen.
- Led Star through its 2019 rebrand and subsequent expansion of technology consulting services.

## Latest updates

- **2026-10** — Published “Why every leader needs radical accountability” on October 15.
- **2026-09** — Published “Trust in AI starts with human-AI boundaries” on September 7.
- **2026-07** — Published “AI transformation is the CEO’s job” on July 28.
- **2026-06** — Published a Star essay on AI strategy for C-suite leaders on June 2.

## Links

- Website: https://star.global/insights/authors/michael-schreibmann/
- LinkedIn: https://www.linkedin.com/in/mschreibmann

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Profile page: https://yespress.io/michael-schreibmann
Published by YesPress — https://yespress.io
Last updated: 2026-10-27