# Michael Schramm

> Michael Schramm is an Austin-based entrepreneur, founder and CEO of Ambush and co-founder and CEO of Nordian. A Texas A&M economics graduate who helped establish the Foundation’s Maroon Coats, he has built businesses spanning consumer social software, scooter sharing, sensing systems, and positioning and connectivity for industrial machines.

- **Role:** Founder and CEO at Ambush; Co-founder and CEO at Nordian
- **Organizations:** Ambush, Nordian, Echo54, GOAT, Bearch / Unseen, Texas A&M Foundation Maroon Coats
- **From:** Austin, United States
- **Education:** BS in Economics, Texas A&M University
- **Known for:** Helped establish the Texas A&M Foundation Maroon Coats, creating its mission, bylaws, application process, branding, and signature blazer concept., Co-founded Unseen with Munjal Budhabhatti; the app reached more than 200 campuses by the February 2015 Sentinel interview., Founded Ambush and led GOAT; now also leads Nordian as co-founder and CEO.

## Career timeline

- **2008** — Helped organize the Texas A&M Foundation Maroon Coats; completed his Texas A&M economics degree.
- **2014** — Co-founded and led Unseen, the Bearch anonymous photo-sharing app launched at Texas A&M.
- **2015** — Founded Ambush, an Austin-based engineering and product company.
- **2016** — Listed as Ambush Consulting co-founder and CEO on the SXSW identity and privacy panel.
- **2018** — Led GOAT, the Austin dockless scooter company, and promoted an operator-led fleet expansion model.
- **2024** — Nordian and u-blox announced L-band satellite delivery of PointPerfect correction services in Brazil.
- **2026** — Identified publicly as Nordian co-founder and CEO; discussed positioning and connectivity on industry podcasts.

## Achievements

- Helped establish the Texas A&M Foundation Maroon Coats, creating its mission, bylaws, application process, branding, and signature blazer concept.
- Co-founded Unseen with Munjal Budhabhatti; the app reached more than 200 campuses by the February 2015 Sentinel interview.
- Founded Ambush and led GOAT; now also leads Nordian as co-founder and CEO.
- Presented on mobile identity and privacy management at SXSW 2016.

## Latest updates

- **2026-09** — Appeared on Technology Reseller News to discuss Nordian’s physical AI infrastructure and expansion into transportation and logistics.
- **2026-08** — Joined Joe Lynch on The Logistics of Logistics to discuss positioning, connectivity, and industrial autonomy.
- **2026-06** — Appeared on The Space Hour in an episode about connecting devices in remote regions.
- **2026-05** — Nordian announced authorization to resell Starlink service and integrate satellite connectivity into its industrial platform.

## Links

- LinkedIn: https://www.linkedin.com/in/michaeltschramm/

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Profile page: https://yespress.io/michael-schramm
Published by YesPress — https://yespress.io
Last updated: 2026-10-25