# Michael S. Sitrick

> Michael S. Sitrick is the Los Angeles-based founder, chairman and CEO of Sitrick And Company. A former reporter and corporate communications executive, he established the firm in 1989 and advises companies and individuals on reputation, litigation, transactions and crises. He wrote Spin and The Fixer and co-hosts The Intersection with Sallie Hofmeister.

- **Role:** Founder, Chairman and CEO at Sitrick And Company
- **Organizations:** Sitrick And Company, Wickes Companies, Inc., National Can Corporation, Selz, Seabolt and Associates, Richard J. Daley administration, Center for Justice and Human Dignity, The Intersection
- **From:** Davenport, United States
- **Nationality:** American
- **Education:** B.S. in business administration with a major in journalism, University of Maryland, College Park
- **Known for:** Built a strategic communications firm founded in 1989., Developed Wickes’ Chapter 11 communications programs., Advised Roy Disney and Stanley Gold during the Save Disney campaign.

## Career timeline

- **1969** — Graduated from the University of Maryland; early reporting work preceded his move into public relations.
- **Before 1989** — Worked in Chicago municipal public information, at Selz, Seabolt and Associates, and at National Can; later became senior vice president of communications at Wickes.
- **1989** — Founded Sitrick And Company.
- **1998** — Published Spin: How to Turn the Power of the Press to Your Advantage.
- **2004** — Advised Roy Disney and Stanley Gold on their campaign against Michael Eisner’s leadership.
- **2009** — Resources Connection acquired the business alongside Brincko Associates; Sitrick continued leading it.
- **2018** — Published The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media.
- **2022** — A January Lawdragon interview recognized him as a legal consulting Hall of Famer.
- **2025** — Launched The Intersection with Sallie Hofmeister in February.
- **2026** — Firm returned to founder ownership; Resources Connection reported completing its divestiture on May 2.

## Achievements

- Built a strategic communications firm founded in 1989.
- Developed Wickes’ Chapter 11 communications programs.
- Advised Roy Disney and Stanley Gold during the Save Disney campaign.
- Authored Spin (1998) and The Fixer (2018).
- Recognized in Lawdragon’s legal consulting Hall of Fame coverage in January 2022.
- Listed in the Los Angeles Business Journal LA500 for 11 years as of its 2026 profile.

## Latest updates

- **2026-05** — Resources Connection completed the sale of Sitrick Group to a founder-owned entity on May 2, returning the business to founder ownership.
- **2026-05** — The Los Angeles Business Journal included him in its 2026 LA500 profile series.
- **2026-02** — Publicly defended his past work for Jeffrey Epstein in an interview with Breaker.
- **2025-02** — Launched The Intersection podcast with Sallie Hofmeister.

## Links

- Website: https://www.sitrick.com/michael-s-sitrick/
- LinkedIn: https://www.linkedin.com/in/michael-sitrick-9bba499

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Profile page: https://yespress.io/michael-s-sitrick
Published by YesPress — https://yespress.io
Last updated: 2026-10-24