# Michael (Mickey) Rubin

> Michael "Mickey" Rubin is a Toronto-based marketing and project-management executive whose career connects computer design, creative production, digital platforms and life insurance. Educated at Saint Petersburg State University, he worked on technology and media projects, founded Synergy Boost Media, held a platform-development role at Adlux Agency and moved into insurance leadership at Insurance Supermarket International and Specialty Life Insurance.

- **Role:** Chief Marketing Officer at Specialty Life Insurance
- **Organizations:** Specialty Life Insurance, Insurance Supermarket International Canada, Synergy Boost Media Inc., Adlux Agency, ICM Consulting and Media Corporation
- **Education:** Master’s degree in Computer Design and Architecture, Saint Petersburg State University
- **Known for:** Founded Synergy Boost Media Inc., a Toronto online-marketing and digital-production company., Contributed project-management and creative-design work to more than 500 projects at ICM Consulting and Media Corporation, according to his public executive biography., Managed complex platform projects across multiple countries at Adlux Agency.

## Career timeline

- **1995** — Began working as a senior creative consultant on digital projects and dot-com businesses, including work in Israel.
- **2003** — Founded Synergy Boost Media Inc. and worked as a senior account and project manager.
- **Date not publicly specified** — Served as VP of Platform Development and Senior Project Manager at Adlux Agency, managing projects across multiple countries.
- **2019-09** — Began serving as CMO and VP of Project Management at Insurance Supermarket International Canada.
- **2022-10** — Was listed as Insurance Supermarket International’s Chief Marketing Officer and media contact in the announcement of the company’s use of Verisk FAST technology for U.S. growth.
- **2026-06** — Was identified publicly as Chief Marketing Officer of Specialty Life Insurance and commented on the company’s new ownership, leadership and distribution structure.

## Achievements

- Founded Synergy Boost Media Inc., a Toronto online-marketing and digital-production company.
- Contributed project-management and creative-design work to more than 500 projects at ICM Consulting and Media Corporation, according to his public executive biography.
- Managed complex platform projects across multiple countries at Adlux Agency.
- Designed presentation materials and edited visual and video-course assets for IBM Big Data University educational content.
- Moved from digital creative production into senior marketing and project-management leadership in life insurance.

## Latest updates

- **2026-06** — Publicly identified as Specialty Life Insurance’s chief marketing officer while explaining the separation between the company’s current operations and a former third-party distribution model.

## Links

- Website: https://insurance-supermarket.com
- LinkedIn: https://www.linkedin.com/in/mickeyrubin

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Profile page: https://yespress.io/michael-rubin
Published by YesPress — https://yespress.io
Last updated: 2026-08-24