# Michael Provenzano

> Michael Provenzano is the New York-based CEO and co-founder of Vistar Media, an out-of-home advertising technology company acquired by T-Mobile in February 2025. He previously co-founded Invite Media, acquired by Google in 2010, and earned a BSE in materials science and engineering at the University of Pennsylvania. His work connects software, audience data and the buying and selling of advertising in physical places.

- **Role:** CEO and Co-Founder at Vistar Media
- **Organizations:** Vistar Media, Invite Media, Google, T-Mobile, Geopath
- **From:** Houston, United States
- **Education:** BSE, Materials Science and Engineering, University of Pennsylvania
- **Known for:** Co-founded Invite Media, acquired by Google in 2010., Co-founded and led Vistar Media through its acquisition by T-Mobile in 2025., Vistar connected more than 1.1 million digital screens at the January 2025 acquisition announcement.

## Career timeline

- **2003** — Won a high-school district championship in the 400 meters.
- **2005** — Ran a leg of the 4 x 100-meter relay at the Penn Relays.
- **2008** — Graduated from the University of Pennsylvania; was a co-founder of Invite Media.
- **2010** — Google acquired Invite Media; Provenzano subsequently worked briefly at Google.
- **2011** — Began working with Jeremy Ozen on the Vistar concept.
- **2012** — Founded Vistar Media with Mark Chadwick and Jeremy Ozen.
- **2022** — Vistar acquired Sage+Archer; Provenzano was featured as a Geopath board member.
- **2024** — Vistar acquired Adstruc from PJX Media.
- **2025** — T-Mobile announced an approximately $600 million cash acquisition of Vistar on January 13; the transaction closed February 3.
- **2026** — Vistar announced T-Mobile-powered audience segments on October 5; its team page continues to list Provenzano as CEO and co-founder.

## Achievements

- Co-founded Invite Media, acquired by Google in 2010.
- Co-founded and led Vistar Media through its acquisition by T-Mobile in 2025.
- Vistar connected more than 1.1 million digital screens at the January 2025 acquisition announcement.
- Vistar ranked No. 248 on the 2017 Inc. 5000.

## Latest updates

- **2026-10** — On October 5, Vistar announced thousands of audience segments powered by T-Mobile first-party carrier data, exclusively through its DSP.
- **2025-05** — Spoke with Anna Bager at the OAAA conference about measurement, the T-Mobile acquisition and retail media.
- **2025-02** — T-Mobile completed its acquisition of Vistar on February 3; its SEC filing reports $621 million cash transferred, including settlement of preexisting relationships.

## Links

- LinkedIn: https://www.linkedin.com/in/michaelprovenzano

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Profile page: https://yespress.io/michael-provenzano
Published by YesPress — https://yespress.io
Last updated: 2026-10-25