# Michael Mathieu

> Michael Mathieu is CEO and board director of Vistify, Inc., a Santa Ana-based restaurant technology company whose vMenu platform lets QSR and fast-casual brands design, schedule, and sync digital menus in under an hour. Montreal-born and a City College of New York economics grad, he previously led video-ad network YuMe through IPO preparation, ran SET Media (later Conversant), presided over Freedom Communications' interactive arm, and founded Mecka in the NIL space. He joined Vistify in October 2024 and closed a Series A led by Craveworthy Brands and Branded Hospitality Ventures in mid-2025.

- **Role:** Chief Executive Officer and Board Director at Vistify, Inc.
- **Organizations:** Vistify, Inc., Mecka, Wellavi, BeAlive Media, 12 Digit Marketing, Canto, SET Media (Conversant), YuMe, Freedom Communications, Whitecap Digital, Shannon Road Ventures
- **From:** Montreal, Canada
- **Nationality:** Canadian
- **Education:** Bachelor's Degree in Economics, The City College of New York
- **Known for:** Led YuMe through business growth and IPO preparation as CEO, Helped Whitecap Digital clients generate over $100 million in ecommerce revenue, Closed Vistify's Series A with hospitality-native investors Craveworthy Brands and Branded Hospitality Ventures

## Career timeline

- **2008** — Named CEO of YuMe, a video advertising network
- **2011** — Departs YuMe after leading business growth and IPO preparation
- **2014** — Founds Whitecap Digital, a digital marketing agency
- **2016-2020** — President, SaaS/Cloud Segment at Canto (digital asset management)
- **2020** — Co-founds BeAlive Media
- **2022** — Chief Revenue Officer at 12 Digit Marketing
- **2023** — Founds Mecka, a NIL-focused platform for athletes
- **2024-10** — Named CEO and Board Director of Vistify, Inc.
- **2025-07** — Vistify closes Series A led by Craveworthy Brands and Branded Hospitality Ventures
- **2025-08** — Vistify launches Menu Builder within vMenu platform

## Achievements

- Led YuMe through business growth and IPO preparation as CEO
- Helped Whitecap Digital clients generate over $100 million in ecommerce revenue
- Closed Vistify's Series A with hospitality-native investors Craveworthy Brands and Branded Hospitality Ventures
- Landed Vistify's vMenu at Pizza Hut, WaBa Grill, Urban Plates, and Poached Neighborhood Kitchen
- Board Director at Wellavi
- Served seven years on the board of Digital Content Next (formerly Online Publishers Association)

## Latest updates

- **2025-08** — Vistify launched Menu Builder, a drag-and-drop tool inside vMenu that lets QSR chains ship a new menu in under an hour without designers.
- **2025-07** — Vistify closed a Series A led by Craveworthy Brands and Branded Hospitality Ventures.
- **2025-03** — Announced the Vistify rebrand from Embed Digital on LinkedIn.

## Links

- Website: https://vistifyinc.com
- LinkedIn: https://www.linkedin.com/in/michaelmathieu/
- Twitter/X: https://twitter.com/embeddigital
- Facebook: https://facebook.com/vistifyinc

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Profile page: https://yespress.io/michael-mathieu
Published by YesPress — https://yespress.io
Last updated: 2026-07-09