# Michael Letschin

> Michael Letschin is a Washington DC-Baltimore technology marketer and fractional CMO at IdeaScale whose route to marketing leadership began in systems engineering, IT management and field CTO work. His career spans Nexenta, Cohesity, Commvault, Brevo and Temenos, with a recurring specialty: translating complicated enterprise technology into language that customers, sales teams and markets can use.

- **Role:** Fractional CMO at IdeaScale
- **Organizations:** IdeaScale, Temenos, Brevo, Commvault, Cohesity, Nexenta Systems, Convergence Technology Consulting
- **Education:** MBA, Mount St. Mary's University
- **Known for:** Received the VMware vExpert designation for four consecutive years by the time of his Nexenta Field CTO biography., Built a public body of enterprise-technology writing for Network World, Network Computing, Nexenta, Cohesity and his former blog, The Solutions Architect., Presented technical sessions at events including the Data Storage Innovation Conference, Cloud Expo, HPE Discover and Microsoft Ignite programming.

## Career timeline

- **2011** — Featured by VMware as a vExpert while working at Convergence Technology Consulting and publishing The Solutions Architect blog.
- **2014-2015** — Served in product management and product marketing at Nexenta, presenting software-defined storage to industry audiences.
- **2016** — Worked as Nexenta's Field CTO and spoke at the Data Storage Innovation Conference in San Mateo.
- **2019** — Appeared at HPE Discover as a Cohesity principal technologist in the Technology Advocacy Group.
- **2020-2021** — Served as Cohesity Director of Technical Strategy Group and Field CTO, writing and speaking about cloud data management.
- **2023-2024** — Worked as a Brevo vice president in product and solutions marketing and was quoted at the launch of Brevo's US MMS capabilities.
- **2024** — Announced his role as VP of Global Campaigns and Digital Marketing at Temenos.
- **2025** — Concluded his Temenos role and publicly sought leadership opportunities combining strategy, customer engagement and storytelling.
- **2026** — Listed as Fractional CMO at IdeaScale and publicly offered part-time product marketing and CMO support to additional B2B technology clients.

## Achievements

- Received the VMware vExpert designation for four consecutive years by the time of his Nexenta Field CTO biography.
- Built a public body of enterprise-technology writing for Network World, Network Computing, Nexenta, Cohesity and his former blog, The Solutions Architect.
- Presented technical sessions at events including the Data Storage Innovation Conference, Cloud Expo, HPE Discover and Microsoft Ignite programming.
- Moved from hands-on IT and systems engineering into senior product, solutions, digital and campaign marketing roles.
- Served as assistant coach for George Washington University Cheerleading from 2015 to 2022 and chaired an Advisory Neighborhood Commission committee from 2014 to 2017.

## Latest updates

- **2026-08** — Publicly said he was looking to add one or two fractional product marketing or CMO clients for four to sixteen hours per week.
- **2026-08** — Outlined fractional services including positioning, go-to-market strategy, launches, sales enablement, competitive intelligence, market research, content strategy and team mentoring.
- **2025-12** — Published a LinkedIn article about the environmental footprint of data centers.
- **2025-09** — Published a LinkedIn article on how artificial intelligence is changing marketing in the outdoors and overlanding industry.

## Links

- Website: https://about.me/mletschin
- LinkedIn: https://www.linkedin.com/in/mletschin
- Twitter/X: https://twitter.com/mletschin

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Profile page: https://yespress.io/michael-letschin
Published by YesPress — https://yespress.io
Last updated: 2026-09-05