# Michael Lacorazza

> Michael Lacorazza is the executive vice president and chief marketing officer of U.S. Bank, where his remit spans marketing, customer experience and enterprise analytics. After roles at Lexus, Marriott, Digitas, TD Ameritrade and Wells Fargo, followed by a turn as CEO of Frontpoint, he joined U.S. Bank in 2023 and began recasting a historically understated regional brand for a broader national stage through faster research, product-specific storytelling, cultural partnerships and a carefully bounded use of AI.

- **Role:** Executive Vice President and Chief Marketing Officer at U.S. Bank
- **Organizations:** U.S. Bank, Frontpoint Security, Wells Fargo, TD Ameritrade, Digitas, The St. Joe Company, Marriott International, Toyota Motor Sales USA, Pepperdine University Institute for Entertainment, Media, Sports and Culture
- **Education:** BA, Pepperdine University, MBA, California State University, Long Beach, Fellow, The Marketing Academy
- **Known for:** Broadened U.S. Bank's brand storytelling across retail, wealth, commercial and institutional businesses., Used AI-generated audience models to help move The Power of Us from initial idea to market in about three and a half months., Led marketing, customer experience and enterprise analytics in a single U.S. Bank remit.

## Career timeline

- **Early career** — Held brand and creative strategy roles for Toyota's Lexus division, followed by senior marketing work at Marriott International and The St. Joe Company.
- **Before 2014** — Served as vice president and group director at Digitas, then managing director of retail marketing at TD Ameritrade.
- **About 2011-2021** — Spent about a decade at Wells Fargo in integrated marketing and enterprise leadership roles, ultimately serving as chief marketing officer.
- **2021-2023** — Served as chief executive officer and a board member of Frontpoint Security.
- **2023-present** — Joined U.S. Bank as chief marketing officer; his remit includes marketing, customer experience and enterprise analytics.
- **2024** — Launched U.S. Bank's The Power of Us campaign after using synthetic audience models to accelerate strategic development.
- **2025** — Expanded The Power of Us and led cultural integrations including Happy Gilmore 2 and partnerships with professional lacrosse.
- **2026** — Oversaw a broad brand identity refresh and helped launch U.S. Bank's multiyear role as official bank and wealth management sponsor of the NFL.

## Achievements

- Broadened U.S. Bank's brand storytelling across retail, wealth, commercial and institutional businesses.
- Used AI-generated audience models to help move The Power of Us from initial idea to market in about three and a half months.
- Led marketing, customer experience and enterprise analytics in a single U.S. Bank remit.
- Helped create U.S. Bank's integrated partnership with Netflix and Happy Madison around Happy Gilmore 2.
- Helped position U.S. Bank as the NFL's official bank and wealth management sponsor in 2026.
- Previously served as CMO of Wells Fargo and CEO of Frontpoint Security.

## Latest updates

- **2026-05** — Appeared at ADWEEK's Marketing Vanguard Summit in a session on using AI while preserving human creativity and empathy.
- **2026-04** — Discussed U.S. Bank's full brand identity refresh, including jewel-tone palettes, new photography and wider use of the shield motif.
- **2026-04** — Helped announce U.S. Bank as the official bank and wealth management sponsor of the NFL, the bank's largest sponsorship package.

## Links

- Website: https://www.usbank.com
- LinkedIn: https://www.linkedin.com/in/lacorazza

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Profile page: https://yespress.io/michael-lacorazza
Published by YesPress — https://yespress.io
Last updated: 2026-08-14