# Michael Keister

> Michael Keister is a technology sales executive and AVP of Media & Entertainment at Adobe, based in Portland, Oregon. With over 15 years of experience in digital marketing and B2B SaaS sales, he has built and led high-performing revenue teams at companies including Zapproved (as CRO), Provana, Airship, Lytics, and Jive Software. Keister brings a track record of designing and executing revenue strategies in media, entertainment, retail, financial services, and technology sectors, and holds a BS in Finance from Oregon State University.

- **Role:** AVP Media & Entertainment at Adobe
- **Organizations:** Adobe, CaseMark, Syntrio, Provana, Zapproved, inDinero, Lytics, Airship, Jive Software, Webtrends, Tripwire
- **Nationality:** American
- **Education:** Bachelor of Science in Finance, Oregon State University
- **Known for:** Led North American sales at Airship (Urban Airship) through significant revenue growth, Served as Chief Revenue Officer at Zapproved, an e-discovery software company, Built and led high-performing sales teams across media, entertainment, retail, financial services, and technology verticals

## Career timeline

- **early career** — Account Manager at Tripwire (cybersecurity)
- **mid career** — Leadership role at Webtrends (digital analytics)
- **mid career** — Director, Inside Sales at Jive Software (collaboration software)
- **mid career** — VP Sales at Airship (Urban Airship) - led North American sales through significant revenue growth
- **mid career** — VP Sales at Lytics (CRM/marketing activation platform)
- **mid career** — VP Sales at inDinero (accounting software)
- **2018-09** — Chief Revenue Officer at Zapproved (e-discovery software)
- **2021-06** — Left Zapproved
- **2021-09** — SVP & Chief Revenue Officer at Provana
- **2022-06** — SVP Sales at Syntrio (compliance/HR software)
- **2025-02** — SVP Sales & Partnerships at CaseMark
- **2025** — Joined Adobe as AVP Media & Entertainment

## Achievements

- Led North American sales at Airship (Urban Airship) through significant revenue growth
- Served as Chief Revenue Officer at Zapproved, an e-discovery software company
- Built and led high-performing sales teams across media, entertainment, retail, financial services, and technology verticals
- More than 15 years of experience in digital marketing and B2B SaaS sales leadership

## Latest updates

- **2025** — Joined Adobe as AVP, Media & Entertainment, based in Portland, Oregon

## Links

- LinkedIn: https://www.linkedin.com/in/mikekeister/
- Twitter/X: https://x.com/keister_michael
- Instagram: https://www.instagram.com/michaelkeister978/
- Facebook: https://www.facebook.com/public/Michael-Keister

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Profile page: https://yespress.io/michael-keister
Published by YesPress — https://yespress.io
Last updated: 2026-05-31