# Michael Jaïs

> Michael Jaïs is the co-founder and CEO of Launchmetrics, the brand performance software and analytics company formed through the combination of Augure and Fashion GPS. He co-founded Augure in 2002, previously founded Leonard’s Logic, and joined Lectra’s executive committee in January 2024. He also teaches at Sciences Po Paris and co-directs the MSc Affluencers and Luxury Business programme at Université Côte d’Azur.

- **Role:** Co-founder and CEO at Launchmetrics
- **Organizations:** Launchmetrics, Lectra, Augure, Leonard’s Logic, Sciences Po Paris, Université Côte d’Azur, Accenture, Thomson Multimedia
- **From:** Cannes, France
- **Education:** Master’s degree in Economics and Finance, Sciences Po Paris
- **Known for:** Co-founded Augure in 2002 and became co-founder and CEO of Launchmetrics., Founded Leonard’s Logic, sold to Hummingbird in 1999., Led Launchmetrics during its $50 million financing in 2018 and subsequent acquisitions.

## Career timeline

- **Early career** — Worked at Accenture and Thomson Multimedia.
- **1999** — Leonard’s Logic, which he founded, was sold to Hummingbird.
- **2002** — Co-founded Augure.
- **2016** — Became CEO of Launchmetrics following the combination of Augure and Fashion GPS.
- **2018** — Launchmetrics announced $50 million in financing led by Bpifrance.
- **2019** — Launchmetrics acquired IMAXtree.
- **2020** — Launchmetrics acquired PARKLU.
- **2022** — Launchmetrics acquired DMR.
- **2024** — Lectra acquired a majority stake in Launchmetrics; Jaïs joined Lectra’s executive committee on January 29.

## Achievements

- Co-founded Augure in 2002 and became co-founder and CEO of Launchmetrics.
- Founded Leonard’s Logic, sold to Hummingbird in 1999.
- Led Launchmetrics during its $50 million financing in 2018 and subsequent acquisitions.
- Joined Lectra’s executive committee in January 2024.
- Teaches marketing at Sciences Po Paris and co-directs the MSc Affluencers and Luxury Business programme at Université Côte d’Azur.

## Latest updates

- **2026-10** — The Launchmetrics Performance Summit 2026 programme lists Jaïs on an AI and the Future of Brand Performance panel with Chris Haslam and Alexandra Mondalek; programme checked October 25, 2026.
- **2026-06** — Discussed Launchmetrics’ tenth anniversary, recommendations beyond rankings, and the growing role of expert media in AI-assisted brand discovery in a June 20 interview.
- **2025-03** — Launchmetrics announced Voices, a relationship management product for brand marketing teams.

## Links

- LinkedIn: https://www.linkedin.com/in/michaeljais/
- Twitter/X: https://twitter.com/michaeljais
- Instagram: https://www.instagram.com/michael.jais/

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Profile page: https://yespress.io/michael-jais
Published by YesPress — https://yespress.io
Last updated: 2026-10-25